Image and Reputation

Discover how these two definitions impact a company’s public perception.

What is Image?

Image is the immediate perception the public has of a company, built by visible elements such as marketing and advertising campaigns.

What is Reputation?

Reputation is the long-term evaluation of a company, based on real experiences, actions, and credibility.

Image can be manipulated quickly, while reputation is formed over time and is harder to change.

Key Differences

Companies with a good reputation are more likely to retain customers and attract new business.

The Impact of Reputation on Success

A good image can attract attention, but it’s reputation that keeps customers and partners loyal.

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Heptagram

Is your company balancing image and reputation? Find out how to strengthen both.