Communication is more than exchanging messages — it’s what keeps companies running and people connected. But do you know what internal and external communication flows are? Let’s break it down together!
Inside the company, everything is communication
Meetings, memos, ideas, instructions. From leadership to new hires, everyone depends on clear communication to get things done. And internal flow is what makes those exchanges happen.
Not everything is formal (and that’s okay)
There’s formal communication (with rules and official channels) and informal (those hallway chats that are pure gold). One complements the other. Together, they shape the company culture.
Vertical, horizontal or diagonal?
Communication can go top-down (managers to teams), bottom-up (employees to leaders) or between peers. In startups, even diagonal! The key is making sure the message flows.
External communication: the brand’s voice to the world
Outside the company, communication matters too. It shapes how your brand is seen by customers, the media, the government and more. And yes, it can be a deal-breaker.
One-on-one or for the masses?
Sometimes the message is personal and intimate. Other times, it needs to reach thousands. Whether through social media or face-to-face, the right tone builds real connection.