Website Localisation for Latin America: Why Translating Isn’t Enough
The Latin American market is very particular, and websites can look quite different from those in English-speaking countries. If you want to connect with local audiences, translation alone won’t get you there. You need real cultural adaptation, along with SEO adjustments that reflect how people search in each market. At the end of the day, […]
B2B Outbound Marketing in Chile: How Foreign SaaS Companies Win Enterprise Clients
The Chilean market is conservative and possesses particular characteristics that require care when executing a B2B outbound marketing Chile strategy. Although it is one of the most stable and digitised economies in the region, success for SaaS foreign companies does not depend solely on service quality but rather on their commercial intelligence. With this in […]
Energy transition: how Aggreko built authority in Latin America
The energy transition has become a pivotal theme on the global agenda. The urgency of mitigating the climate crisis requires private companies, not just government entities, to participate in both the discourse and practical initiatives. After all, discussing the energy transition can often provoke uncertainty, particularly when the message comes from companies that rely on […]
From Startup to Unicorn: Integrated Communications for Fintech in LATAM
Latin America offers fintech brands real room to grow, but growth rarely comes from product alone. As companies move from early traction to regional scale, they need to be understood by users, investors, media, partners, and regulators simultaneously. That is why integrated communications for fintech matters so much. In a fast-moving sector shaped by trust, […]
Sherlock Communications shortlisted in 9 categories at the PRWeek Global Awards 2026
Sherlock Communications has been shortlisted in nine categories at the PRWeek Global Awards 2026, one of the most prestigious recognitions in the global public relations industry. The nominations highlight campaigns developed by the agency for international clients, while also recognizing its own initiatives and innovation in strategic communications across Latin America. In total, Sherlock Communications […]
Sherlock Communications appoints three new Managing Directors to drive growth and innovation across Latin America
The appointments will strengthen the award-winning agency’s ability to anticipate new trends across the region, and accelerate impactful client outcomes Sherlock Communications announces the appointment of Bianca Boucault, Maria Amelia Costa, and Patricia Zylberman as Managing Directors, effective 3rd February 2026. The three leaders will assume a joint role under a shared leadership model as […]
Refuge in Latin America: The impacts and the power of music in the fight for visibility
The refugee crisis in Latin America has unfolded in successive waves, shaped by critical moments such as the humanitarian crisis in Venezuela, which significantly increased levels of forced displacement. According to the United Nations High Commissioner for Refugees (UNHCR), of the nearly 22 million people forcibly displaced across the Americas, the majority are venezuelans, ecuadorians, […]
Social Impact PR: Marketing for Inclusion in the Southern Cone
In the Southern Cone, inclusion is no longer a peripheral conversation—it is a defining factor in how brands are judged by consumers, employees, and investors. In Argentina, Chile, and Uruguay, organisations face growing scrutiny to demonstrate measurable commitment to equity, representation, and community impact. This is where social impact PR moves beyond messaging, becoming a […]
ESG and Diversity: A Talk on Diversity’s Crucial Role in ESG Compliance
[vc_row][vc_column][vc_column_text] Content updated in July 2024 [/vc_column_text][vc_column_text css=”.vc_custom_1721248748956{margin-top: -15px !important;}”]Consumers today are more driven than ever to support companies that care about the social and environmental impact of their operations. So, it’s not surprising that ESG compliance has become a hot topic of discussion across many industries. In the Diversity Team at Sherlock Communications, we […]
Femvertising: plural female representation leads to responsible advertising
[vc_row][vc_column][vc_column_text css=”.vc_custom_1631318844880{margin-top: -15px !important;}”]Diversity in communications is proving to be increasingly important, both in the job market and in advertising. An ongoing challenge is the inclusion of plural women in advertisements broadcast outside of seasonal periods, such as International Women’s Day, which is celebrated on March 8. This is known as Femvertising. Dialogue within the […]