Methanol crisis undermines consumer trust in Brazil
[vc_row][vc_column][vc_column_text]What exactly is methanol? It’s a question many Brazilians are asking after the Ministry of Health confirmed 17 cases of poisoning and more than 200 reports across the country. Why is methanol so dangerous? Although methanol and ethanol share some similarities, the main difference lies in how they are metabolised in the body after ingestion. […]
The power of assertive communication in Latin American markets
In a dynamic and challenging environment like Latin America, assertive communication becomes a key tool for building strong client relationships. Speaking well is no longer enough; it’s about connecting, understanding needs, and setting clear expectations. And this is not just a matter of style—it’s about results. Assertive communication: why it’s essential in Latin America Latin […]
Embracing the Latin American spirit with sports tourism
The countdown to the 2027 Women’s World Cup has begun: just over two years remain until Brasília, São Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Porto Alegre, Fortaleza, and Recife host one of the biggest sporting events worldwide. The World Cup will not only generate millions in sports tourism and related services but will also […]
5 Latin American artists redefining global pop music
Now everyone wants to be Latino, but they lack the flavour, drums, and reggaeton,” with this line in “El Apagón,” Bad Bunny succinctly and objectively sums up the global rise of Latin American artists. A region full of originality, energy, and nuances. The “Latin style” has become a global trend, with our customs, music, and […]
How Carnival in Brazil Can Help Us Understand Latin America
Carnival in Brazil has become one of the most famous and widely celebrated festivals in the world, known for the parades at the Sambadrome, the street blocos and processions, the dazzling costumes, and the bohemian atmosphere. Despite its grandeur, its origins are neither Brazilian nor Latin American. Precisely for this reason, understanding what makes this […]
Peruvian coffee is the best in the world, but hardly anyone knows it
For many, coffee is a daily ritual that marks the start of the morning; for others, it’s a break from routine or an excuse to share moments with others. Whether taken black, with milk, strong or mild, few people realise that coffee in Peru is not just a beloved beverage but also a vital economic […]
New Year Traditions in Latin America: Celebrating the Countdown
As the year comes to an end, many people start thinking about their New Year traditions. In Latin America culture, it’s no different: each country has its own way of ringing in the new year with unique customs and celebrations. These traditions, marking the end of one chapter and the start of another, are more […]
The Successful Intersection of PR and Sports Marketing
Sports Marketing is a branch of communication focused on attracting and engaging an audience passionate about the sports world, creating highly profitable business opportunities. It brings together fans, brands, and sports organisations, creating unique experiences, building loyalty, and boosting revenue. To do this, it uses traditional marketing strategies such as defining personas, conducting market research, […]
The impact of Black Friday on Latin American consumers
[vc_row][vc_column][vc_column_text] Black Friday in Mexico Every year, at the end of November, Mexico participates in the emblematic American Black Friday, a global retail event that has become a key moment for consumer spending. Originating in the United States in 1961, Black Friday has since spread internationally and is now embraced by Mexican retailers, offering consumers […]
Why is CCXP 2024 a Phenomenon in Brazil?
CCXP 2024 promises to bring unprecedented experiences. Also known as Comic Con Experience, it takes place annually in São Paulo and is one of the largest pop culture events in the world. And, as they say, “nothing is created, everything is copied,” the grand event is inspired by fairs such as the San Diego Comic-Con, […]