Adapting DEI strategies amidst evolving corporate landscapes
DEI in business, which stands for Diversity, Equity, and Inclusion, has become a common term worldwide. In the 2020s, corporate policies, committees, and roles dedicated to creating a more diverse, equal, and inclusive culture became widespread in American companies, and this quickly translated to other countries. However, it’s also seen its apparent “fall,” which may […]
Stop Working for Change Colombia: overcoming stereotypes behind the wheel
A few years ago, when I was learning to drive, an instructor told me that women had trouble distinguishing between right and left and that we weren’t good behind the wheel. Like me, many women have heard similar comments. Phrases like “Women drive worse than men,” “A woman must have caused that accident,” or “She […]
News in Latin America – February recap
COLOMBIA The arrival of 5G equipment in Colombia grew by 63 % in 2024. In 2024, the entry of cell phones in Colombia reached 9.9 million units, with a 29 % share of devices with 5G technology, representing an approximate growth of 63 %. This progress reflects a greater adoption of high-speed networks in the […]
Sherlock Communications was named one of the best PR agencies in SP
Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from […]
10 Brazilian newspapers you’ll want to read to understand the country
Knowledge is power, right? Succeeding in a foreign country is all about information – and not just Googling local information or staying up to date with news sources. If you are doing business in Brazil there is nothing quite like Brazilian newspapers to help you truly understand the country. Knowledge of traditional media in Brazil and access […]
Why public relations are a necessity for technology companies
[vc_row][vc_column][vc_column_text css=”.vc_custom_1679052461539{margin-top: -15px !important;}”]As the global technology market becomes ever-more saturated, competition increases between technology companies as a result of technological advancement and the growing number of products available on the market. This makes public relations a must-have for tech companies. Every company is now competing for a “slice of the pie”, and must strive […]
Market Segmentation Research: a 101 guide for beginners
[vc_row][vc_column][vc_column_text css=”.vc_custom_1675787896118{margin-top: -15px !important;}”]Do you know what marketing segmentation research is and why should we do it? When used correctly, the main applications of this tool can help your company to face marketing challenges. That is why we will teach you what it is, for what it is for and how to use it in […]
What is a media kit in public relations? Discover here
[vc_row][vc_column][vc_column_text css=”.vc_custom_1675424730917{margin-top: -15px !important;}”] Communication tools and public relations strategies have changed drastically in the past few years, but one thing has remained the same throughout: the media kit. What is a media kit in public relations? As well as telling your story, media kits can help you improve your media relations and boost your […]
Discover how social media and public relations can go hand in hand
[vc_row][vc_column][vc_column_text css=”.vc_custom_1673610646804{margin-top: -15px !important;}”]Social networks and public relations should work in unison, leading to results in terms of positioning, reputation and ample opportunities for trusting relationships. In addition to generating communication strategies, positioning companies, writing content, editing audiovisual material and more, public relations professionals are also responsible for establishing relationships of trust with multiple audiences, […]
The major difference between reputation and image
Do you know how people perceive your brand? Have you ever stopped to think about what your company represents to all its stakeholders? Both these questions beg the question: “What is the difference between image and reputation?”. Although many people believe that the terms “image” and “reputation” are synonymous, they actually have different meanings. Throughout […]