Image is the immediate perception the public has of a company, built by visible elements such as marketing and advertising campaigns.
Reputation is the long-term evaluation of a company, based on real experiences, actions, and credibility.
Image can be manipulated quickly, while reputation is formed over time and is harder to change.
Companies with a good reputation are more likely to retain customers and attract new business.
A good image can attract attention, but it’s reputation that keeps customers and partners loyal.