Over 3,400 Latin Americans shared their concerns about data privacy and AI adoption in the region. Here’s what they had to said:
They don’t trust their data is protected
77% are concerned about their data being sold without consent. Only 33% trust their government to protect their data, highlighting a deep-seated mistrust in both public and private sectors.
How is this affecting
How is this affecting
businesses?
businesses?
41% of Latin Americans are limiting personal data sharing online. Additionally, 55% say they’d stop using a company if it leaked their personal information. In Argentina, 63% of respondents say they’d boycott the company if this happened.
- 71% use antivirus software.- 83% use strong passwords.- 61% read security policies thoroughly.- 41% limit data shared online.
Due to deep mistrust, Latin Americans are proactively protecting their online security:
businesses?
businesses?
They're taking matters
They're taking matters
Mixed feelings about AI
Mixed feelings about AI
While 67% believe AI will improve efficiency, 63% are worried about increased data fraud, and 69% fear job loss due to AI advancements.
To understand the root of Latin Americans' concerns about their privacy and learn about digital harassment statistics in the region, take a look at the full report!!👇👇