LGBTQIAPN+ campaigns that made an impact in Latin America
LGBTQIAPN+ campaigns that made an impact in Latin America
O Boticário was a pioneer in featuring
LGBTQIAPN+ couples in its Valentine’s Day campaign
. Despite controversy, the brand continued supporting diversity in later ads.
O Boticário – "Valentine’s Day"
Sprite touched hearts with
"Orgullo,"
showing families supporting LGBTQIAPN+ youth. The campaign emphasized love and acceptance as keys to inclusion.
Sprite — “Orgullo”
Absolut — “Más Amor”
Absolut placed billboards in Lima supporting same-sex marriage. The
"Más Amor"
campaign increased visibility and reinforced the brand’s commitment to the community.
Doritos — “Nunca Es Tarde Para Ser Quien Eres”
Doritos celebrated LGBTQIAPN+ pride in Mexico with an
emotional video
about identity and acceptance, blending tradition and diversity on the Day of the Dead.
Ambev — "Transformation"
Ambev launched
"Transformação,"
highlighting the importance of name change recognition for trans people. Trans employees participated, promoting inclusion.
Want to learn more about these initiatives?
Want to learn more about these initiatives?
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