Relaciones públicas digitales: el papel de las redes sociales en el periodismo

La influencia de las redes sociales en las RP

[{"selector":"#anim-1d3691ba-66af-46fb-a636-1bf03f444427","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17f5dda4-a3db-4677-9f9c-cb0385590965","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-757075dd-982c-4874-8528-51c912acdebe","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-524523b2-06e6-48f5-9d1e-8ae0a6b7b5d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7e3cbb4-08fe-42d4-b9c5-4008ecfd188b","keyframes":{"transform":["translate3d(-112.42425%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Nuevas soluciones para involucrar al público

[{"selector":"#anim-35812705-7c1f-4c2b-af1c-c82c7b7f0520","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fc07bb0-4c57-4aec-96e5-ed9df43bad96","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95d11b3d-8673-40dd-a0a7-99d9bfca7016","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a74c4055-64b7-4ff1-8ff9-e85413c3905f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-749e5588-ffbf-45ca-977d-5111de3ebb2f","keyframes":{"transform":["translate3d(-105.36193%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

¿Por qué las redes sociales son esenciales para las RP?

[{"selector":"#anim-e888d5d6-a9e5-479e-b9c1-c3759941c700","keyframes":{"transform":["translate3d(-110.58823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc8a0947-3c15-488e-87b6-fb80ccfd6774","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1066a42a-8131-4a5e-8eb0-26b89bb35a01","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3a3a9b99-f6c2-41f7-9f6e-bde9a7aae2bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7869fee1-e4c3-4a30-8fda-2b626e411064","keyframes":{"transform":["translate3d(-104.28955%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Cómo incorporar las redes sociales en el plan de RP

[{"selector":"#anim-58eb0281-71c4-43fd-87af-0d1b8f287dc6","keyframes":{"transform":["translate3d(-109.41176%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f79e410b-8e40-475f-baeb-9b57586b4cd6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f86e739-ccdf-4970-8691-7538b7b9a8b0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c68071dd-ad4c-414a-ab13-c1f6c6faa4cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1acf938-448c-4aca-9bfd-4d57f0ea5c93","keyframes":{"transform":["translate3d(-114.77988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Conectando con periodistas e influenciadores

[{"selector":"#anim-b20891b8-e9da-47a4-9f03-864c83669933","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ce55112-f803-4f34-9275-b136b5947f3a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2e8ecb2-fa8b-48d5-a282-37cc23521939","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-17f41a12-c4ad-4a2e-8150-71d90dad502a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2037be95-3854-4317-b2cf-7a2d190a5b3a","keyframes":{"transform":["translate3d(-105.09383%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

¿Quieres saber más sobre cómo las redes sociales pueden transformar tus relaciones públicas digitales?

[{"selector":"#anim-92699be8-8638-44b0-8722-e65a09668fbe","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-a1a2c93b-c8a9-408f-93b6-875c7a4310e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f23aac4-41b3-425a-8054-533c04091869","keyframes":{"transform":["translate3d(-114.24051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] ¡Lee el artículo completo!

Relaciones públicas digitales: el papel de las redes sociales en el periodismo

La influencia de las redes sociales en las RP

Antiguamente, las RP dependían de los medios tradicionales, como la radio y la TV. Hoy, las redes sociales se han convertido en herramientas poderosas, permitiendo una comunicación más cercana y directa con el público.

Nuevas soluciones para involucrar al público

En Colombia, el "Sr. Impuestos", Luis Carlos Reyes, usó las redes sociales para transformar un tema serio en algo divertido y accesible, ganando la confianza del público de forma creativa y eficaz.

¿Por qué las redes sociales son esenciales para las RP?

Las redes sociales permiten un contacto más directo con periodistas y stakeholders. Compartir contenido relevante puede generar engagement, valiosos insights y fortalecer la presencia de la marca.

Cómo incorporar las redes sociales en el plan de RP

Establezca objetivos claros y elija las plataformas adecuadas. Si su meta es aumentar la visibilidad, plataformas como Instagram o TikTok pueden ser más efectivas, dependiendo del público objetivo y el mensaje.

Conectando con periodistas e influenciadores

Las redes sociales ofrecen la oportunidad de crear lazos con periodistas e influenciadores, interactuando con ellos de forma genuina y estratégica, creando alianzas que benefician a ambas partes.

¿Quieres saber más sobre cómo las redes sociales pueden transformar tus relaciones públicas digitales?