Where the stores are websites, and the search results that show up for users are the shop windows.
Like any other search engine, Google wants people to keep coming back, so it focuses on delivering the best user experience.SEO is designed with that exact dynamic in mind.
Please Google and you will please the user
1. Focus on your site's usability and accessibility.2. Align your content with the user's search intent.3. Build an easy-to-engage website that's open to feedback.4. Strengthen your local SEO.