Corporate Social Responsibility (CSR) is when companies promote actions that benefit society and the environment, alongside generating profits. In Latin America, this is more than a trend—it’s a necessity.
In the region, 81% of people say that a company’s social and environmental actions influence their opinion of it. This shows how social commitment directly impacts reputation and trust.
– Lack of sustainable technologies – Untraceable supply chains – Weak government oversight
– Fighting pollution (50%) – Improving healthcare (45%) – Reducing poverty and hunger (40%)
– 72% of Latin consumers say they only buy from socially responsible companies. – 77% do not recommend brands that ignore social responsibility..