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How the 2024 Olympics revolutionized sports marketing
The 2024 Paris Olympics weren’t just one of the biggest sporting events in recent history; they marked a major shift in the sports and entertainment industry, providing key insights for sports marketing. The event drove growth in marketing and advertising, with sponsors focusing on creative strategies to engage audiences in fresh and innovative ways. Getty…
September 6, 2024
How should advertising be carried out in sports betting in Brazil?
In recent years, sports betting houses have experienced an exponential growth in Brazil, driven by the growing popularity of the sporting universe, especially football. This phenomenon attracted the government's prompt attention, leading it to direct its efforts towards regulating sports betting advertising. According to a survey published in 2023 by Datahub, sports betting grew by...
February 16, 2024
How do you contribute to a third sector organization?
Know why your company should maintain an effective collaboration with projects that generate social impact in society When a company collaborates with a third sector organization, be it an NGO or an independent project, it strengthens the actions. By offering ways that guarantee the economical sustainability of the projects, the organization helps to amplify the...
September 21, 2023
The 6 largest news outlets in Latin America (2022)
Breaking news: Latin America is a wonderfully rich and diverse region that offers amazing opportunities for growth for international brands! While launching in a new market involves several cultural and operational challenges, working closely with a Latin American agency can help a brand to plan a successful strategy. Understanding the media outlook for public relations...
April 1, 2022
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December 23, 2020
Our People
We Deliver Results Headquartered in São Paulo, we’re an eclectic bunch. Our core team includes founders of successful tech start-ups, former senior communications directors from established brands, PR professionals, journalists, designers, SEO and paid media professionals and even a former chef! With start-up experience ourselves, our team understands the pressures start-ups are under and our...
November 6, 2020
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How the 2024 Olympics revolutionized sports marketing
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