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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
When AI makes authorship harder to identify, knowing who is behind the content matters even more
Generative AI has made it much easier to create convincing content. A well-produced photograph no longer tells us much about how that image was created. A well-written article may have started with a person, a machine or a combination of the two. Even someone speaking in a video may never...
Greater executive visibility can help close Latin America’s trust gap
Giving your executives greater visibility means intentionally building the public reputation of specific people within the company, rather than concentrating all communication around the brand. In Latin America, there are growing reasons to do so....
Sherlock Exchange Program: between Brazil and Argentina, a month of exchange and learning
Spending a month working from another office may seem, at first, like nothing more than a change of scenery. But for me, the experience was an opportunity to get a closer look at a different...
How Are Audiences Reacting To AI Content Labels?
Audiences increasingly expect to know when AI has been used to create or significantly alter what they see. What happens after the label appears is less predictable. Recent research suggests that AI disclosure can measurably...
What brands get wrong about Twitch marketing in Latin America
Twitch’s Latin American audience is large enough to consider the channel in a media plan. In fact, Brazil is the platform’s second-largest market after the United States, with around 16.9 million users, while Argentina and...
What AI Monitoring Can And Can’t Reveal About Social
AI brand monitoring gives brands a clearer view of how they show up in tools like ChatGPT, Gemini and Claude, including when they are mentioned, where they rank against competitors, and which sources are cited....
How can companies engage with vulnerable communities?
Engaging with communities can be a significant challenge for many organizations, especially when there is no existing relationship with the territory. There is no secret formula or magic solution. The first step is to open...