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Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Share of Voice and Winning Shelf: How to Build Relevance in Public Relations
In a crowded media landscape, success is not just about being seen, but about earning visibility in the places and conversations that matter most In an increasingly competitive media landscape, shaped by the speed of information, media presence is no longer just about generating a high volume of coverage. For...
How to enter Brazil: What international brands need to know about the media landscape
Brazil is one of the largest consumer markets in Latin America. With a nominal GDP of around US$2.28 trillion, the country was the region’s largest economy in 2025, according to the World Bank, ahead of...
The Power of Local Context in Communication: What 4 Weeks in Colombia Taught Me About PR in Latin America
Who would have thought that four weeks could feel like a lifetime? As part of a professional exchange program between Sherlock Communications’ Latin American offices, I traveled directly from Brazil to spend a month working...
October 12: How Communication Can Celebrate the Diversity of Indigenous Peoples in Latin America
October 12 is a date that carries different meanings across Latin America. Historically associated with the arrival of Christopher Columbus in the Americas in 1492, the date was widely celebrated as Día de la Raza...
Where Companies Often Go Wrong with Their Yellow September Campaigns
Yellow September is an awareness campaign dedicated to suicide prevention and the promotion of mental health. Held annually, its goal is to help destigmatize the topic across society. The campaign takes World Suicide Prevention Day,...
Using WhatsApp to Communicate and Build Relationships with Journalists
For a long time, email and phone calls were the main channels of communication between PR professionals and journalists, from sending press releases, story ideas and invitations to follow-ups and more urgent conversations. As WhatsApp...
Why one regional press release isn’t enough for Latin America
For an international communications team, a single regional press release can make perfect sense, as long as the story is genuinely regional. One announcement means one approval process, one set of messages and, usually, one...