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from Sherlock Communications
Explore expert articles, news, case studies, and communication trends across Latin America. Stay informed with the latest developments from our team.
Social Media Marketing in Mexico: Which Platforms Convert in 2026
In Mexico, social media plays a central role in how people discover brands, evaluate products, and decide where to spend. For companies trying to grow in the market, that means platform choice has a direct impact on performance. The challenge in 2026 is understanding which channels genuinely support business goals,...
How to Enter the Brazilian Market: A Communications Checklist
Brazil is one of the most attractive growth markets in Latin America, but it is also one of the easiest to misread. For international brands, entering the Brazilian market successfully means earning relevance, building credibility,...
Energy transition: how Aggreko built authority in Latin America
The energy transition has become a pivotal theme on the global agenda. The urgency of mitigating the climate crisis requires private companies, not just government entities, to participate in both the discourse and practical initiatives....
How to Turn Market Research into a PR Campaign in Latin America
Market research in Latin America is often used to guide internal decisions. However, it has to be structured accordingly to be able to obtain visibility, credibility, and relevance in a communication strategy. Understanding audiences is...
OOH Advertising in Latin America: Why Brands Are Going Back to the Streets
OOH advertising in Latin America is bouncing back as brands start looking for more visibility and credibility to connect with different audiences throughout an increasingly divided media outlook. With the growing saturation of digital channels...
Broadminded 2026: What Media Consumption in Latin America Means for Your Comms Strategy
Attention in Latin America is getting harder to win and even harder to hold. Audiences still move across traditional media, digital platforms, creators, search, and private communities, but they do not move through them in...
From Startup to Unicorn: Integrated Communications for Fintech in LATAM
Latin America offers fintech brands real room to grow, but growth rarely comes from product alone. As companies move from early traction to regional scale, they need to be understood by users, investors, media, partners,...