Known as the “Europe of South America,” modern-day Argentina boasts many Italian, Spanish, and other European traits. Walking through downtown Buenos Aires, one could easily get confused with the strong influence of European architecture, bustling bars, and fashionably dressed locals, who look more European than South American. Wide tree-lined avenues, lead to an abundance of museums, restaurants, and bars, where the highly social Argentine people meet to vent the troubles of the world.
Spanish is the main language spoken, with a strong almost guttural accent, heavy on “j” sounds, while there are many indigenous languages still spoken in the more isolated parts of the country.
Courtesy, etiquette and appearance are hugely important in Argentina, and business matters must follow a certain format. Contacts are vital, and it is often as important who makes the introductions as what introductions are made. While Argentinian contacts may arrive late for scheduled meetings, foreign guests would be wise not replicate this trend. A well-placed Argentinian PR agency with high calibre contacts will ensure that your business is met at the appropriate level.