Communication in Latin America

Sherlock Communications > Latest Posts > Communication in Latin America

Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition

The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with…

October 25, 2024
View the Post

Communicating with Gen Z Employees in LATAM

The arrival of Gen Z employees into the workforce has brought about a significant shift in workplace dynamics. This generation is characterized for being the first to have grown up entirely in the digital age, which has had a significant impact on their habits and communication preferences. However, in regions such as Latin America (LATAM),…

September 26, 2024
View the Post

Celebrate Amor y Amistad Day with your clients

Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National Federation of Business Owners and Traders), 70% of Bogotá residents will celebrate the holiday in 2024, showing significant growth from…

September 18, 2024
View the Post

Yellow September: is mental health a taboo in LATAM?

The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers…

September 11, 2024
View the Post

Connecting with your audience through advertising in Mexico

Advertising in Mexico presents both opportunities and challenges for brands looking to establish a strong foothold in this diverse market. With its rich cultural heritage, a growing economy, and a population of over 130 million, Mexico offers a fertile ground for advertisers who can skillfully navigate its complexities and resonate with local audiences. The communication…

September 4, 2024
View the Post

Lima’s 2027 Pan American Games: transforming Peru’s sports and economy

After Barranquilla withdrew as the host of the 2027 Pan American Games, the Extraordinary General Assembly of Panam Sports faced a crucial decision between two cities: Asunción and Lima, both vying to host this prestigious sporting event. When the verdict was announced, the Peruvian delegation erupted in joy as Lima was chosen to host the…

August 13, 2024
View the Post

A brief study on Latin American feminism

Art by Whittney de Araújo (https://www.instagram.com/w.whittney_arts/)

July 12, 2024
View the Post

Discover six LGBT media outlets in Latin America

Latin America is home of a rich cultural and social diversity, and is also notable for its vibrant  LGBTQIAP+ community, which has been gaining more space in today 's society. With that in mind, communication takes on the role of building bridges between the queer community and the society in general, fighting against discrimination, promoting...
June 28, 2024
View the Post

Web accessibility: where social inclusion, regulatory compliance and business perspectives meet in the digital world

Our reality is constantly crossed with digitality, which permeates every aspect of our lives. In 2015, UNESCO adopted the concept of “Internet Universality”, which has been followed by growing debate around accessibility to this virtual world. How accessible is the digital world we inhabit? Web accessibility is defined by the ability of any person, regardless...
June 24, 2024
View the Post

Inclusive language: how to communicate with everybody

The way we communicate is constantly changing. Changes happen in language, culture and individual expression in a society. Inclusive, neutral or non-binary language emerges as part of this process of understanding who we are and what we want to communicate.  Language’s transformation Language is guided by all the people who use it, it doesn't exist...
April 5, 2024
View the Post