Communication in Latin America
Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition
The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with…
Communicating with Gen Z Employees in LATAM
The arrival of Gen Z employees into the workforce has brought about a significant shift in workplace dynamics. This generation is characterized for being the first to have grown up entirely in the digital age, which has had a significant impact on their habits and communication preferences. However, in regions such as Latin America (LATAM),…
Celebrate Amor y Amistad Day with your clients
Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National Federation of Business Owners and Traders), 70% of Bogotá residents will celebrate the holiday in 2024, showing significant growth from…
Yellow September: is mental health a taboo in LATAM?
The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers…
Connecting with your audience through advertising in Mexico
Advertising in Mexico presents both opportunities and challenges for brands looking to establish a strong foothold in this diverse market. With its rich cultural heritage, a growing economy, and a population of over 130 million, Mexico offers a fertile ground for advertisers who can skillfully navigate its complexities and resonate with local audiences. The communication…
Lima’s 2027 Pan American Games: transforming Peru’s sports and economy
After Barranquilla withdrew as the host of the 2027 Pan American Games, the Extraordinary General Assembly of Panam Sports faced a crucial decision between two cities: Asunción and Lima, both vying to host this prestigious sporting event. When the verdict was announced, the Peruvian delegation erupted in joy as Lima was chosen to host the…
A brief study on Latin American feminism
Art by Whittney de Araújo (https://www.instagram.com/w.whittney_arts/)
Discover six LGBT media outlets in Latin America
Web accessibility: where social inclusion, regulatory compliance and business perspectives meet in the digital world
Inclusive language: how to communicate with everybody
2024 G20 Summit highlights diverging paths in Latin America
Respecting religious diversity in communications
What’s new in Latin America? October recap
