Communication in Latin America
How is spring celebrated in Latin America?
From student celebrations to more traditional festivities, we will explore the different Latin American customs for celebrating spring arrival. From Mexico on the north, to the southern territories of Chile and Argentina, the vast Latin American territory holds unmatched cultural treasures. This extensive territory has one of the most rich and diverse cultural landscapes...
October 20, 2023
The guide to marketing communication in Latin America
Communication is essential for any business to explain what their product or service is about, how they differ from their competitors, and, basically, to connect with their clients. However, in a globalized world, message development has become a challenge. Understanding the impact of cross-cultural marketing communication is essential for anyone looking to create a competitive...
September 29, 2023
How do you contribute to a third sector organization?
Know why your company should maintain an effective collaboration with projects that generate social impact in society When a company collaborates with a third sector organization, be it an NGO or an independent project, it strengthens the actions. By offering ways that guarantee the economical sustainability of the projects, the organization helps to amplify the...
September 21, 2023
LGBTQ advertising campaigns to celebrate diversity in Latin America
Latin America has been the stage for several manifestations and LGBTQ advertising campaigns honouring the diversity and promoting major inclusion, visibility and awareness in society. In this article, we will explore this further. How did it all begin? June 28, 1969 marks one of the most memorable events to the LGBTQIAPN+ community. The date symbolizes...
August 18, 2023
Why is being empathetic important for communicators?
Empathy. This word carries a lot of baggage and transformation. We know that communication is the key to business success. In Latin America, a continent that values relationships, empathy is a soft skill that is not only important, but essential. But why is being empathetic important to Media Relations and how it can help the...
June 9, 2023
The power of social impact campaigns
With the new demands, it is essential to create a change, and here is where the social impact campaigns make their appearance. They have gained increasing prominence in the business world. But what are they and why are they so important? Let's explore the benefits and one impactful campaign of ours in particular. Social impact...
June 2, 2023
LGBT advertising in Brazil: representations of gender and sexuality in the media
June is LGBTQIA+ Pride month: a period which invites society to reflect on various issues related to the subject, including LGBT advertising in Brazil. Have you ever stopped to think about the protagonists of television commercials and how they are portrayed? Or about how brands represent people in advertising campaigns? It was with this discussion...
July 15, 2022
ESG and Diversity: A Talk on Diversity’s Crucial Role in ESG Compliance
Content updated in July 2024 Consumers today are more driven than ever to support companies that care about the social and environmental impact of their operations. So, it’s not surprising that ESG compliance has become a hot topic of discussion across many industries. In the Diversity Team at Sherlock Communications, we started wondering about the...
May 6, 2022
Femvertising: plural female representation leads to responsible advertising
Diversity in communications is proving to be increasingly important, both in the job market and in advertising. An ongoing challenge is the inclusion of plural women in advertisements broadcast outside of seasonal periods, such as International Women's Day, which is celebrated on March 8. This is known as Femvertising. Dialogue within the workplace on diversity...
September 10, 2021
How to avoid “appointment-only” LGBTQIAP+ representation
Brands need to bear minority groups in mind all year round if they really want to be allies towards structural change The yearly calendar is increasingly used to highlight topics related to inclusion, diversity and representation. LGBTQIAP+ Pride Month is celebrated each year in June, for example - an important window to position your brand...
July 2, 2021
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