Communication in Latin America
A brief study on Latin American feminism
Art by Whittney de Araújo (https://www.instagram.com/w.whittney_arts/)
July 12, 2024
Discover six LGBT media outlets in Latin America
Latin America is home of a rich cultural and social diversity, and is also notable for its vibrant LGBTQIAP+ community, which has been gaining more space in today 's society. With that in mind, communication takes on the role of building bridges between the queer community and the society in general, fighting against discrimination, promoting...
June 28, 2024
Web accessibility: where social inclusion, regulatory compliance and business perspectives meet in the digital world
Our reality is constantly crossed with digitality, which permeates every aspect of our lives. In 2015, UNESCO adopted the concept of “Internet Universality”, which has been followed by growing debate around accessibility to this virtual world. How accessible is the digital world we inhabit? Web accessibility is defined by the ability of any person, regardless...
June 24, 2024
Inclusive language: how to communicate with everybody
The way we communicate is constantly changing. Changes happen in language, culture and individual expression in a society. Inclusive, neutral or non-binary language emerges as part of this process of understanding who we are and what we want to communicate. Language’s transformation Language is guided by all the people who use it, it doesn't exist...
April 5, 2024
How agile methodologies can be applied in PR and Digital Marketing
Understand what agile methodologies are and how to adapt them to any type of market Agile methodologies are, generally speaking, well known. They play a part in the everyday vernacular of technology or scientific development of professionals and companies with startups being largely responsible for "translating" agile methodologies into the business world. Companies are always...
March 22, 2024
What lessons did the FIFA Women’s World Cup teach Latin America?
The FIFA Women's World Cup brought both prominence and evidence to a sport that is still subsidized and underestimated: women's football. Despite its growing popularity, the category still faces significant challenges based around the inequality of opportunities and deep-rooted prejudice in society. One of the main issues to be addressed is the disparity in funding...
November 3, 2023
How do you contribute to a third sector organization?
Know why your company should maintain an effective collaboration with projects that generate social impact in society When a company collaborates with a third sector organization, be it an NGO or an independent project, it strengthens the actions. By offering ways that guarantee the economical sustainability of the projects, the organization helps to amplify the...
September 21, 2023
LGBTQ advertising campaigns to celebrate diversity in Latin America
Latin America has been the stage for several manifestations and LGBTQ advertising campaigns honouring the diversity and promoting major inclusion, visibility and awareness in society. In this article, we will explore this further. How did it all begin? June 28, 1969 marks one of the most memorable events to the LGBTQIAPN+ community. The date symbolizes...
August 18, 2023
Why is being empathetic important for communicators?
Empathy. This word carries a lot of baggage and transformation. We know that communication is the key to business success. In Latin America, a continent that values relationships, empathy is a soft skill that is not only important, but essential. But why is being empathetic important to Media Relations and how it can help the...
June 9, 2023
The power of social impact campaigns
With the new demands, it is essential to create a change, and here is where the social impact campaigns make their appearance. They have gained increasing prominence in the business world. But what are they and why are they so important? Let's explore the benefits and one impactful campaign of ours in particular. Social impact...
June 2, 2023
Recent Posts
Do AI-Generated Content Really Negatively Impact SEO?
March 5, 2025
Multimarket Communication: how is Brand Positioning in LATAM?
February 26, 2025
How Carnival in Brazil Can Help Us Understand Latin America
February 24, 2025
Tech companies reach more audiences with multimedia communication
February 22, 2025
Peruvian coffee is the best in the world, but hardly anyone knows it
February 19, 2025