Communication in Latin America

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Femvertising: plural female representation leads to responsible advertising

Diversity in communications is proving to be increasingly important, both in the job market and in advertising. An ongoing challenge is the inclusion of plural women in advertisements broadcast outside of seasonal periods, such as International Women's Day, which is celebrated on March 8. This is known as  Femvertising. Dialogue within the workplace on diversity...
September 10, 2021
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How to avoid “appointment-only” LGBTQIAP+ representation

Brands need to bear minority groups in mind all year round if they really want to be allies towards structural change The yearly calendar is increasingly used to highlight topics related to inclusion, diversity and representation. LGBTQIAP+ Pride Month is celebrated each year in June, for example - an important window to position your brand...
July 2, 2021
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Mental health at work: how companies can support remotely

Maintaining a stable career nowadays can be challenging, whether obstacles arise in your work environment, or from personal issues that hinder your corporate development. The business world had to adapt quickly to the Covid-19 pandemic in order to keep activities going…

April 9, 2021
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Diversity in communications matters more than ever in 2021

Throughout 2020, we saw many things change: ways of living, relationships, how to leave the house safely, and what to prioritize when consuming, to name but a few. This is what many people have come to refer to as the new normal and, however controversial the term may be, it calls for reflection and self-criticism….

January 29, 2021
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Diversity and Inclusion on Social Media: where to begin?

With its internal consultancy initiative and talks with NGOs and institutions, Sherlock Communications continues to increase its affirmative actions towards diversity and inclusion. In addition to PR, social networks are another field of focus – a space which has become a “new” dimension of communication and that needs to be made more accessible. Today, social…

January 21, 2021
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What do a president and a beer brand have in common?

You would have to have been on another planet not to have seen not the international coverage of the Brazilian Zika crisis over the last three months. What you may not have seen are the many initiatives…

March 9, 2016
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