Digital Marketing
5 email marketing benefits for businesses
Email marketing is just one of the wide variety of inbound marketing techniques available to companies looking to increase their customer reach. Email marketing benefits are by no means small, and can help to make potential customers aware of new promotions, new products, and to keep them up to date with new campaigns, with the...
January 12, 2024
Email Marketing: Step by Step to Set a Successful Campaign
In a digital world full of social media noise and flashy ads, it's easy to overlook the quiet, yet formidable power of email marketing, especially for small businesses and entrepreneurs. Picture this: there are 4.3 billion email users worldwide, imagine each of them as a potential customer, a loyal follower, or a brand advocate eagerly...
December 15, 2023
The guide to marketing communication in Latin America
Communication is essential for any business to explain what their product or service is about, how they differ from their competitors, and, basically, to connect with their clients. However, in a globalized world, message development has become a challenge. Understanding the impact of cross-cultural marketing communication is essential for anyone looking to create a competitive...
September 29, 2023
How do you obtain customer feedback in Latin America?
In today's competitive business landscape, understanding customer needs and preferences is paramount to achieving success. This knowledge is fundamental for companies who want to have a higher impact on their audience. In this article, we are going to explore effective strategies in how to gather customer feedback in the rich and diverse market of Latin...
September 8, 2023
All you need to know about marketing for SaaS companies
The Saas market (software as a service) has grown rapidly over the last decade. So much it’s become a popular option among companies from all sectors. With that said, today is the best moment to understand about marketing for SaaS companies. On the other hand, the software and SaaS sector has become increasingly saturated, especially...
June 16, 2023
How can digital storytelling promote your brand awareness?
The act of telling stories has always been a part of our lives. Humans have been telling interesting stories since the Stone Age. And today, after all these years, people have tons of stories to tell and it's no different in Latin America. A narrative well built, especially online, also helps to conquer business goals...
May 5, 2023
How to improve your digital customer experience
With so many products and services in the digital era, where anyone can open their own business in the e-commerce world, authentic content delivery is one of the main strategies for attracting and retaining customers. This is where the digital customer experience (DCX) starts. DCX involves creating marketing assets capable of optimizing your e-commerce, providing...
April 28, 2023
Integrated communication: a guide to make it happen
As time goes by and technology evolves, communication remains an essential part of companies, and especially ones with dozens of sectors and teams. Hence the importance of tools capable of building an integrated communication system between both employees and clients. Integrated communications consists of unifying a message across a company’s many channels, areas and stakeholders,...
April 21, 2023
What matters the most when developing a marketing message?
A marketing message is crucial for any company looking to sell its products and services while retaining its clients. But what is a marketing message? In this article we’ll explore this topic in-depth, providing tips, useful information, and everything else you need to clear up your doubts and help your brand. What is a marketing...
April 14, 2023
7 tips for using Short Videos in digital campaigns
Are Short Videos the trending format on social media? Like it or not, everything points to yes. The demand that started on TikTok has now reached other well-known social networks like Instagram, YouTube, Pinterest and even Twitter. But what exactly are short videos? In short, they are videos with a maximum length of 30 seconds,...
April 7, 2023
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