Digital Marketing
Social media and public relations: why do they depend on each other?
For two decades, we have witnessed first hand the radical transformation that our lives have undergone due to social media and public relations, which has changed the way we communicate and our daily routines. Nowadays, social networks have become an invaluable source to connect with friends and stay informed about the day's most important news....
June 7, 2024
Influencer Marketing for startups: step by step
Discover how to create a good Influencer Marketing strategy for startups step by step Influencer marketing for startups has marked a change in the way small brands interact with their audiences in the digital age. Currently, millions of people use different social networks such as Tik Tok, Instagram, YouTube, etc. to work, entertain or get...
May 3, 2024
How to create a content marketing strategy
Discover how to create your content marketing strategy in 10 simple steps. Content marketing has not only become an essential tool, but also become a prevailing necessity for companies and brands seeking to establish solid connections with their audience and stand out in an increasingly competitive and saturated market. This marketing strategy, which has experienced...
March 29, 2024
Are brands that work with micro-influencers successful?
The micro-influencer landscape is experiencing significant growth as brands increasingly recognize its unique value and authenticity. Discover how these content creators can bring success to your brand. The influencer marketing landscape has witnessed remarkable growth in recent years, primarily promoted by the explosive rise of social media platforms like Instagram, YouTube, and TikTok. As consumers...
March 8, 2024
What is Integrated Marketing Communication?
Discover how Integrated Marketing Communications (IMC) can drive your business growth and competitiveness. In a highly competitive and constantly evolving business landscape, Integrated Marketing Communications is a fundamental element that plays a crucial role in the promotion and success of companies. Integrated Marketing Communications (IMC) allows organizations to consolidate their marketing messages and strategies across…
February 2, 2024
Profile on LinkedIn: boost your career
If you’re a marketing professional, you will have certainly heard about LinkedIn, or perhaps you already have an account. But if you’ve already got one and don’t know how to use it to your advantage, don’t worry, here are our tips for boosting your profile on Linkedin, in order to increase your reach and make...
January 26, 2024
5 email marketing benefits for businesses
Email marketing is just one of the wide variety of inbound marketing techniques available to companies looking to increase their customer reach. Email marketing benefits are by no means small, and can help to make potential customers aware of new promotions, new products, and to keep them up to date with new campaigns, with the...
January 12, 2024
Email Marketing: Step by Step to Set a Successful Campaign
In a digital world full of social media noise and flashy ads, it's easy to overlook the quiet, yet formidable power of email marketing, especially for small businesses and entrepreneurs. Picture this: there are 4.3 billion email users worldwide, imagine each of them as a potential customer, a loyal follower, or a brand advocate eagerly...
December 15, 2023
The guide to marketing communication in Latin America
Communication is essential for any business to explain what their product or service is about, how they differ from their competitors, and, basically, to connect with their clients. However, in a globalized world, message development has become a challenge. Understanding the impact of cross-cultural marketing communication is essential for anyone looking to create a competitive...
September 29, 2023
How do you obtain customer feedback in Latin America?
In today's competitive business landscape, understanding customer needs and preferences is paramount to achieving success. This knowledge is fundamental for companies who want to have a higher impact on their audience. In this article, we are going to explore effective strategies in how to gather customer feedback in the rich and diverse market of Latin...
September 8, 2023
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