Digital Marketing

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How a well thought-out social media strategy can help your brand

A strongly-designed and executed social media plan can optimize your brand, boost sales, build customer loyalty and improve your metrics. A presence on social media has become essential for any brand seeking long-lasting and effective marketing. When done properly, a social media strategy can result in increased sales, new customers and a creative basis on...
November 12, 2021
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Instagram Changes in 2021: how to seize new opportunities

Have you noticed the latest changes on Instagram? All social networks within the Facebook group typically go through several changes every year, especially Instagram. And the changes are extensive, ranging from the way publications are delivered to publishing tools and the app's layout. Recently, the communication market was rocked by the announcement that Instagram will...
November 5, 2021
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#AbraceDaí campaign by Sherlock Communications and Abraço Cultural supports refugees in Brazil amid the Covid-19 crisis

A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…

April 24, 2020
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Social Media Advertising: Dos and Don’ts for those starting out in LATAM

When it comes to social media advertising towards Latin American audiences, there’s no magic potion that will make you automatically know what will engage your target audience and obtain incredible…

March 6, 2020
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Marketing international tourism to Brazilians: the goldmine of opportunity

It seems like everyone wants to visit Brazil on holiday, doesn’t it? The endless sandy beaches, the raucous parties of Carnival, the culture oozing from every crevice causes tourists to flock to the country…

October 26, 2018
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Collinson Group choses Sherlock to build brand awareness in Brazil

As you may have read in The Holmes Report, we’re very happy to announce that London-based Collinson Group has appointed Sherlock to oversee its corporate PR programme in Brazil…

January 19, 2017
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Busbud hires Sherlock Comms for Brazilian brand building campaigns

As you may have read in PR Week and The Holmes Report, Busbud, international bus travel booking and comparison website and app, has appointed Sherlock Communications…

August 1, 2016
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Brazilian online influencers – more powerful than a 30 second TV slot

ProXXima recently reported on new data from Infobase Interactiva, who have offered a compelling round-up of statistics on the power of online influencers in Brazil, covering Instagramers…

June 27, 2016
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Socialbakers hires Sherlock Communications to boost Brazilian profile

As you might have read in The Holmes Report and PR Week, we’re delighted to announce that, following a competitive process, global social media analytics company Socialbakers…

March 14, 2016
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Luxury travel designer Miraviva hires Sherlock Comms for international content and social media brief

As you may have read in The Drum, Mirava has appointed Sherlock Communications as its retained international content and social media agency…

March 12, 2016
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