Events' strategies

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Key Tips for Hosting a Corporate Event in São Paulo

São Paulo is Brazil’s most populous city and one of the largest urban economies in Latin America, representing about 10% of the country’s economy. Known for its vibrant cultural, financial, and international presence, it is a strategic choice for hosting corporate events. For businesses expanding to Brazil, a corporate event in São Paulo can be…

October 31, 2024
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5 Event Ideas to Put Your Brand in the Spotlight

There’s nothing quite like an in-person, live, and full-color event that gives us the opportunity to connect with people, companies, and brands in a more organic and natural way. Beyond the social aspect—like conversations, handshakes, and potential laughter—there are also significant business impacts, especially for the event host. After all, there are event ideas for…

October 18, 2024
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5 Bars in Rio for corporate events with a carioca vibe

Few places in the world are as iconic as Rio de Janeiro, with landmarks like Christ the Redeemer, Sugarloaf Mountain, and the Copacabana Beach promenade. These are the spots everyone thinks of when they picture Rio, whether they’ve visited or plan to one day. Can be for fun, for work, or for both — corporate…

October 15, 2024
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Crafting an event menu that celebrates local cuisine

Creating a event menu that truly celebrates local culture is no easy feat. It varies not just from country to country, but also from one event to another. To deliver an authentic experience, it’s essential to use regional ingredients and collaborate with local chefs, which also helps support the local economy. That’s why we’ve put…

August 21, 2024
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Social platforms: a powerful tool for event promotion in LATAM

Since their creation, social networks have become an integral part of our daily lives. They have completely transformed how we connect, allowing us to establish and maintain relationships regardless of physical distance. The rise of social media has not only transformed personal interactions but has also opened up new avenues for companies to communicate with…

August 7, 2024
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Music Festival Marketing: 5 strategies to rock it in Latin America

Learn about the music events landscape in Latin America and discover how to take advantage of marketing opportunities in an industry that continues to grow in the region.  Music festival landscape in Latin America The music festival industry in Latin America shows a remarkable growth trajectory that promises exciting opportunities for event organizers and brands...
May 17, 2024
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How to maximise your presence at market trade fairs and events

Professional organisation and attendance to market trade fairs and events have become a highly recommended strategy to initiate face-to-face introductions for companies with key publications…

September 3, 2019
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With so many advances, will the lamps continue to transmit light?

Almost 150 years ago, Thomas Edison realized that by heating a carbon rod to a certain temperature, it emitted light and thereby created the first marketable incandescent bulb…

August 10, 2018
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