Latin American Culture

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Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition

The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with…

October 25, 2024
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Indigenous feminism: a holistic perspective

Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss…

October 7, 2024
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Celebrate Amor y Amistad Day with your clients

Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National Federation of Business Owners and Traders), 70% of Bogotá residents will celebrate the holiday in 2024, showing significant growth from…

September 18, 2024
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Yellow September: is mental health a taboo in LATAM?

The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers…

September 11, 2024
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Education in Brazil: our journey of transformation and collective growth

Exploring the rising education landscape driven by innovation and investment As education enthusiasts, we witness the vibrant Brazilian educational scene with optimism and interest. The growth of the sector, driven by several fronts such as Distance Learning (EAD), language schools and competition courses, reveals a journey of transformation and growth. The recent ENEM (Exame Nacional...
February 9, 2024
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Energizing the passion: the importance of sportive marketing in Latin America

Latin America is a region recognized for the abundance of civilizations and cultures that go back millions of years. But, however vastly different its peculiarities may be, the territory shares one big passion: sport. Within this context, we can talk about sportive marketing, which, over the last few years, has potentialized sport and entertainment in...
October 27, 2023
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Paleta frontón: the Peruvian sport picking up fans all over the world

A paddle, a rubber ball and a wall is all that is required. This is the magic recipe for the fans of paleta frontón, a sport born in Peru. The sport gained recognition during the Pan American Games in Lima back in 2019, where "Blanquirroja" won the gold medal in both the men's and women's...
September 15, 2023
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A journey through the history of Tango

Music and dance worked together in the building of Tango’s history, one of Argentina's most classical cultural masterpieces. This tradition, also prevalent in neighboring Uruguay, is the result of a meeting of cultures not uncommon within the American continent.  Diversity is the norm Latin America spans from the sparse Mexican desert to the icy Patagonia....
August 11, 2023
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4 Peruvian customs during their national holidays

On 28 July 1821, José de San Martín declared Peru's independence from the Spanish empire and thus began its history as a sovereign state. More than 200 years have passed, with this South American nation undergoing great changes and its various different industries evolving along with its society, which has some ingrained Peruvian customs known...
July 14, 2023
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3 challenges to overcome when doing business in Guatemala

With over 17 million people, making it the largest population in Central America, Guatemala is often overlooked when people consider expanding their corporation abroad. But doing business in Guatemala can be a fantastic opportunity for several reasons.  During the 20th century, the country went through a period of great instability, with dictatorships and even a...
June 30, 2023
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