Latin American Culture

As the year comes to an end, many people start thinking about their New Year traditions. In Latin America culture, it’s no different: each country has its own way of ringing in the new year with unique customs and celebrations. These traditions, marking the end of one chapter and the start of another, are more…

Sports Marketing is a branch of communication focused on attracting and engaging an audience passionate about the sports world, creating highly profitable business opportunities. It brings together fans, brands, and sports organisations, creating unique experiences, building loyalty, and boosting revenue. To do this, it uses traditional marketing strategies such as defining personas, conducting market research,…

CCXP 2024 promises to bring unprecedented experiences. Also known as Comic Con Experience, it takes place annually in São Paulo and is one of the largest pop culture events in the world. And, as they say, “nothing is created, everything is copied,” the grand event is inspired by fairs such as the San Diego Comic-Con,…

You’ve likely watched an episode of a series where a religious holiday is celebrated. If you think you haven’t, consider special dates like Christmas, Hanukkah, Kwanzaa, Easter, weddings, and other celebrations, or even some advertisements featuring Christmas trees or rabbits. If you pay attention, you’ll notice we’re surrounded by symbols from multiple religions, made possible…

The Day of the Dead in Mexico is one of Latin America‘s most symbolic and impactful celebrations, recognized by UNESCO as an Intangible Cultural Heritage of Humanity. This tradition takes place every year on November 2nd, when Mexicans gather to visit cemeteries, clean and decorate the graves of loved ones, and create altars filled with…

Indigenous feminism has deep roots in pre-Columbian cultures, where women have always played central roles in their communities. They were the keepers of traditional knowledge, caretakers of the land, and spiritual leaders. However, colonization brought devastating impacts, dismantling these societies and pushing women into subservient roles. Despite this, Indigenous women not only suffered the loss…

Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National Federation of Business Owners and Traders), 70% of Bogotá residents will celebrate the holiday in 2024, showing significant growth from…

The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers…