Latin American Culture
Celebrate Amor y Amistad Day with your clients
Amor y Amistad Day, celebrated in Colombia on the third Saturday of September, is more than just a special occasion for Colombians – it’s also a valuable opportunity for businesses. According to FENALCO (the National Federation of Business Owners and Traders), 70% of Bogotá residents will celebrate the holiday in 2024, showing significant growth from…
September 18, 2024
Yellow September: is mental health a taboo in LATAM?
The Yellow September campaign has gained significant traction in Latin America, where many countries are grappling with rising suicide rates, especially among vulnerable youth populations. Issues like social inequality, poverty, violence, and emotional neglect severely affect mental health, often preventing individuals from seeking the help they need. Instead of focusing on how much these numbers…
September 11, 2024
Education in Brazil: our journey of transformation and collective growth
Exploring the rising education landscape driven by innovation and investment As education enthusiasts, we witness the vibrant Brazilian educational scene with optimism and interest. The growth of the sector, driven by several fronts such as Distance Learning (EAD), language schools and competition courses, reveals a journey of transformation and growth. The recent ENEM (Exame Nacional...
February 9, 2024
Energizing the passion: the importance of sportive marketing in Latin America
Latin America is a region recognized for the abundance of civilizations and cultures that go back millions of years. But, however vastly different its peculiarities may be, the territory shares one big passion: sport. Within this context, we can talk about sportive marketing, which, over the last few years, has potentialized sport and entertainment in...
October 27, 2023
![Claudia Suárez is a Pan-American champion in this discipline. [Facebook]](https://i0.wp.com/www.sherlockcomms.com/wp-content/uploads/2023/09/sSEEqJVZE5edwu_U7hyFTetmG9B6BnDHRjW29x2cOc2IJGAXvRoUFHYtrPCyPgff3UDG1OddxcK9Hnyi1x6yaOltLSNPeGtR_PpjZvQ3XODanmEMN58onXVAPkwG8vMgEXOhX5YWPl8IJT5DED_fb6I-1-445x340.jpeg "Claudia Suárez is a Pan-American champion in this discipline. [Facebook]")
Paleta frontón: the Peruvian sport picking up fans all over the world
A paddle, a rubber ball and a wall is all that is required. This is the magic recipe for the fans of paleta frontón, a sport born in Peru. The sport gained recognition during the Pan American Games in Lima back in 2019, where "Blanquirroja" won the gold medal in both the men's and women's...
September 15, 2023
A journey through the history of Tango
Music and dance worked together in the building of Tango’s history, one of Argentina's most classical cultural masterpieces. This tradition, also prevalent in neighboring Uruguay, is the result of a meeting of cultures not uncommon within the American continent. Diversity is the norm Latin America spans from the sparse Mexican desert to the icy Patagonia....
August 11, 2023
4 Peruvian customs during their national holidays
On 28 July 1821, José de San Martín declared Peru's independence from the Spanish empire and thus began its history as a sovereign state. More than 200 years have passed, with this South American nation undergoing great changes and its various different industries evolving along with its society, which has some ingrained Peruvian customs known...
July 14, 2023
3 challenges to overcome when doing business in Guatemala
With over 17 million people, making it the largest population in Central America, Guatemala is often overlooked when people consider expanding their corporation abroad. But doing business in Guatemala can be a fantastic opportunity for several reasons. During the 20th century, the country went through a period of great instability, with dictatorships and even a...
June 30, 2023
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Celebrate Amor y Amistad Day with your clients
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Creativepool Awards: we were proudly selected as the best PR agency
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Yellow September: is mental health a taboo in LATAM?
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How the 2024 Olympics revolutionized sports marketing
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