Latin American Culture

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Christmas shopping: which products sell the most in Latin America?

Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities.  Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in marketing strategies and...
December 8, 2023
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Energizing the passion: the importance of sportive marketing in Latin America

Latin America is a region recognized for the abundance of civilizations and cultures that go back millions of years. But, however vastly different its peculiarities may be, the territory shares one big passion: sport. Within this context, we can talk about sportive marketing, which, over the last few years, has potentialized sport and entertainment in...
October 27, 2023
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How is spring celebrated in Latin America?

From student celebrations to more traditional festivities, we will explore the different Latin American customs for celebrating spring arrival.  From Mexico on the north, to the southern territories of Chile and Argentina, the vast Latin American territory holds unmatched cultural treasures.  This extensive territory has one of the most rich and diverse cultural landscapes and celebrations. And…

October 20, 2023
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Paleta frontón: the Peruvian sport picking up fans all over the world

A paddle, a rubber ball and a wall is all that is required. This is the magic recipe for the fans of paleta frontón, a sport born in Peru. The sport gained recognition during the Pan American Games in Lima back in 2019, where "Blanquirroja" won the gold medal in both the men's and women's...
September 15, 2023
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A journey through the history of Tango

Music and dance worked together in the building of Tango’s history, one of Argentina's most classical cultural masterpieces. This tradition, also prevalent in neighboring Uruguay, is the result of a meeting of cultures not uncommon within the American continent.  Diversity is the norm Latin America spans from the sparse Mexican desert to the icy Patagonia....
August 11, 2023
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4 Peruvian customs during their national holidays

On 28 July 1821, José de San Martín declared Peru's independence from the Spanish empire and thus began its history as a sovereign state. More than 200 years have passed, with this South American nation undergoing great changes and its various different industries evolving along with its society, which has some ingrained Peruvian customs known...
July 14, 2023
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3 challenges to overcome when doing business in Guatemala

With over 17 million people, making it the largest population in Central America, Guatemala is often overlooked when people consider expanding their corporation abroad. But doing business in Guatemala can be a fantastic opportunity for several reasons.  During the 20th century, the country went through a period of great instability, with dictatorships and even a...
June 30, 2023
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6 absolutely iconic cultural aspects of Argentina

Cultured, tardy, passionate, devoted, argumentative, energetic… There are countless traits that all Argentines can identify with. Get to know some of Argentina’s most striking cultural aspects in more detail.

March 23, 2021
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Latin America: location, influences and more

Latin America is a region that prompts many questions in foreigners’ minds, especially since it is usually depicted abroad through stereotypes. We invite you to leave those stereotypes behind…

July 21, 2020
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Sherlock SP Team Supports Brazilian Rugby

In keeping with our Anglo-Irish-Brazilian roots, we love rugby here, and are proud supporters of Brazil’s rugby team! The Sherlock São Paulo team went out last Friday to show our support for the Tupis…

June 2, 2017
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