Latin American Culture

While the 2014 World Cup featured many tasteless examples of opulence and sponsors’ champagne dos, the Olympics organisers seem to have learned some imporant lessons from FIFA…

Valor Econômico recently reported the conclusions of a new marketing study by economists André Nassif, Carmen Feijó and Eliane Araújo, which argues that after at least ten years…

For any international brand, launching or operating in Brazil can be a daunting experience and requires careful planning and commitment.

Econsultancy recently published this article by me about the cultural pitfalls foreign brands face when entering the Brazilian market.They’ve been kind enough to let us reproduce it in full below.