Public Relations

As in many other industries, AI has sparked a shift in market behavior, influencing practices and tools that automate tasks and improve performance. Public Relations (PR) is no exception. AI and PR are reshaping the communication landscape and creating new opportunities for brands to engage with their audiences, especially when combined with traditional methods. In…

When it comes to promoting a product, whether physical or digital, a press release isn’t always the most effective approach. While media coverage is crucial for enhancing a company’s credibility and visibility, many product launches struggle to grab attention in traditional publications. One key thing to keep in mind is that news articles primarily aim…

The 2024 Paris Olympics weren’t just one of the biggest sporting events in recent history; they marked a major shift in the sports and entertainment industry, providing key insights for sports marketing. The event drove growth in marketing and advertising, with sponsors focusing on creative strategies to engage audiences in fresh and innovative ways. Getty…

In today’s dynamic and interconnected business environment, crisis management has become a strategic priority for organizations across all sectors. According to the Institute for Crisis Management, only 14% of crises are unexpected, meaning 86% can be anticipated. One of the most effective tools for predicting and mitigating image and institutional crises is the creation of…