Public Relations

When we talk about marketing and communication in business, there’s usually one clear goal in mind: to make the brand loved (a Love Brand). This, in turn, often turns it into a market leader, whether through its excellent quality or an effective marketing strategy. The point is clear: to build a genuine connection between the product…

Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated efforts and multidisciplinary work provide…

The year 2024 marked a turning point in global politics, showcasing the essential role of public relations in building narratives, shaping perceptions, and connecting with audiences. Leaders from Latin America to the United States utilized political communication to strengthen their leadership and overcome challenges. In Mexico, Claudia Sheinbaum made history as the first female president….

The role of public relations (PR) in marketing has become more important than ever in a market where competition is fierce and consumers are bombarded with information from a variety of sources. PR acts as a bridge between organizations and their audiences, building relationships based on trust and credibility.  As companies strive to differentiate themselves…

PR and SEO, Public Relations and Search Engine Optimisation, are distinct strategies, yet they share a common goal: to build and promote a brand’s presence. Each plays a pivotal role in strengthening a business within its market. When these two disciplines collaborate, the results can be truly remarkable. SEO focuses on improving a website’s position…

When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s an opportunity to genuinely connect with a country rich in nuances. This market is characterised by its cultural diversity, marked regional differences, and an audience that, more than in other…

Fashion is a cultural phenomenon rooted in aesthetic and anthropological concepts. To bring these ideas to life, the fashion industry relies on the confidence and credibility of designers, with public relations playing a vital role. Traditionally, fashion PR was associated with securing media coverage. Today, it goes further, engaging directly with audiences, employees, suppliers, and…

As in many other industries, AI has sparked a shift in market behavior, influencing practices and tools that automate tasks and improve performance. Public Relations (PR) is no exception. AI and PR are reshaping the communication landscape and creating new opportunities for brands to engage with their audiences, especially when combined with traditional methods. In…

When it comes to promoting a product, whether physical or digital, a press release isn’t always the most effective approach. While media coverage is crucial for enhancing a company’s credibility and visibility, many product launches struggle to grab attention in traditional publications. One key thing to keep in mind is that news articles primarily aim…

The 2024 Paris Olympics weren’t just one of the biggest sporting events in recent history; they marked a major shift in the sports and entertainment industry, providing key insights for sports marketing. The event drove growth in marketing and advertising, with sponsors focusing on creative strategies to engage audiences in fresh and innovative ways. Getty…