Public Relations
Success Begins with Solid PR Planning
Updated on 07/31/2024 Why is planning so important in the public relations process? Well, planning is a necessary strategy to obtain results in any area - especially Public Relations, which works to maintain the image of the company, as well as that of people on the market according to the message they want to...
September 1, 2023
How long is a press release supposed to be?
When a company or organisation wants to hire PR services, it is often left wondering: how long is a press release supposed to be? But before we continue, we must start with the most basic concept, what is a press release? To put it simply, it is an elementary tool to address the media. A...
August 25, 2023
Assuming a Public Relations job role at an international agency
The Public Relations (PR) professional works in the communication between people, institutions, organizations and the public. In my experience, it is a social and structured processing of information. In the case of an international agency, this process becomes a vast expanse of ideas and possibilities. The strategy for being a PR consultant involves analyzing how...
August 4, 2023
Newsjacking: examples and 3 mistakes to avoid
Bringing the public's attention to your business requires dedication and strategy. As well as using SEO Techniques, when properly used, newsjacking is leading the brand’s digital campaigns. There are examples of newsjacking that were good for the brand image and others not so great. Receiving newsjacking opportunities in the best way possible is essential to ...
July 7, 2023
What is the best time to publish a press release?
One of the tangible results of Public Relations is a press release. Press releases are content written in the style of news Informative structure and clear readability, which allow us to strengthen the relationship with journalists and expose the key messages of a brand. Just like in the same way we know when and how...
May 26, 2023
Integrated communication: a guide to make it happen
As time goes by and technology evolves, communication remains an essential part of companies, and especially ones with dozens of sectors and teams. Hence the importance of tools capable of building an integrated communication system between both employees and clients. Integrated communications consists of unifying a message across a company’s many channels, areas and stakeholders,...
April 21, 2023
How to manage your business reputation online
The internet is one big showcase, and no one knows where the next spectator or critic is coming from. Knowing how to manage your business reputation online is essential for staying one step ahead. Corporate reputation management in times of social crisis can be challenging, and has to be handled properly. We believe that online...
March 31, 2023
Sherlock Communications strategies to increase Pimp my Carroça’s brand awareness
There is no doubt we are facing an unprecedented situation around the world, and while we cannot be around people right now, that doesn’t mean we can’t be close. As we know, not everyone…
April 29, 2020
#AbraceDaí campaign by Sherlock Communications and Abraço Cultural supports refugees in Brazil amid the Covid-19 crisis
A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…
April 24, 2020
What is PR?
By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…
April 16, 2020
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