Public Relations
Public relations campaigns: how to thrive in Latin America?
In today's fast-paced and interconnected world, the success of any brand is deeply intertwined with its ability to build and maintain strong relationships with its audience. This is where the Public Relations campaigns take into the spotlight, pivotal in shaping perceptions and fostering meaningful connections between brands and their markets. Often public relations are referred...
November 10, 2023
10 reasons to embrace the power of multi-market PR
Since its debut in the 19th century, PR strategies have evolved to be much more than just public image management; they have emerged as the common thread that weaves reputation, sustainable growth, the path to influence and the representation of strategic audiences. Today, in a world where competition is relentless and organisations must deploy fully...
September 29, 2023
Success Begins with Solid PR Planning
Updated on 07/31/2024 Why is planning so important in the public relations process? Well, planning is a necessary strategy to obtain results in any area - especially Public Relations, which works to maintain the image of the company, as well as that of people on the market according to the message they want to...
September 1, 2023
How long is a press release supposed to be?
When a company or organisation wants to hire PR services, it is often left wondering: how long is a press release supposed to be? But before we continue, we must start with the most basic concept, what is a press release? To put it simply, it is an elementary tool to address the media. A...
August 25, 2023
Assuming a Public Relations job role at an international agency
The Public Relations (PR) professional works in the communication between people, institutions, organizations and the public. In my experience, it is a social and structured processing of information. In the case of an international agency, this process becomes a vast expanse of ideas and possibilities. The strategy for being a PR consultant involves analyzing how...
August 4, 2023
Newsjacking: examples and 3 mistakes to avoid
Bringing the public's attention to your business requires dedication and strategy. As well as using SEO Techniques, when properly used, newsjacking is leading the brand’s digital campaigns. There are examples of newsjacking that were good for the brand image and others not so great. Receiving newsjacking opportunities in the best way possible is essential to ...
July 7, 2023
What is the best time to publish a press release?
One of the tangible results of Public Relations is a press release. Press releases are content written in the style of news Informative structure and clear readability, which allow us to strengthen the relationship with journalists and expose the key messages of a brand. Just like in the same way we know when and how...
May 26, 2023
How to use social media for public relations [Quick Guide]
No company can ignore the fact that social media has drastically transformed public relations strategies and the communication in general over the last few decades To understand how to use social media for public relations, we must know that public relations is a field of study and a profession that goes way back before social...
May 12, 2023
Integrated communication: a guide to make it happen
As time goes by and technology evolves, communication remains an essential part of companies, and especially ones with dozens of sectors and teams. Hence the importance of tools capable of building an integrated communication system between both employees and clients. Integrated communications consists of unifying a message across a company’s many channels, areas and stakeholders,...
April 21, 2023
How to manage your business reputation online
The internet is one big showcase, and no one knows where the next spectator or critic is coming from. Knowing how to manage your business reputation online is essential for staying one step ahead. Corporate reputation management in times of social crisis can be challenging, and has to be handled properly. We believe that online...
March 31, 2023
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