Public Relations

Sherlock Communications > Latest Posts > Public Relations

Integrated communication: a guide to make it happen

As time goes by and technology evolves, communication remains an essential part of companies, and especially ones with dozens of sectors and teams. Hence the importance of tools capable of building an integrated communication system between both employees and clients. Integrated communications consists of unifying a message across a company’s many channels, areas and stakeholders,...
April 21, 2023
View the Post

How to manage your business reputation online

The internet is one big showcase, and no one knows where the next spectator or critic is coming from. Knowing how to manage your business reputation online is essential for staying one step ahead.  Corporate reputation management in times of social crisis can be challenging, and has to be handled properly. We believe that online...
March 31, 2023
View the Post

Sherlock Communications strategies to increase Pimp my Carroça’s brand awareness

There is no doubt we are facing an unprecedented situation around the world, and while we cannot be around people right now, that doesn’t mean we can’t be close. As we know, not everyone…

April 29, 2020
View the Post

#AbraceDaí campaign by Sherlock Communications and Abraço Cultural supports refugees in Brazil amid the Covid-19 crisis

A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…

April 24, 2020
View the Post

What is PR?

By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…

April 16, 2020
View the Post

Sherlock Communication’s team member joined São Paulo Fashion Week catwalk

Fashion isn’t all about the latest trends, it is a form of art – a way of expressing an idea, a feeling or a belief. Many stylists all over the world have been using their visibility…

November 26, 2018
View the Post

China’s National Tourist Office partners with Sherlock Communications to promote event in Latin America for the first time

A night of dancing, music, and food brought together tourism representatives of two of the world’s largest nations – China and Brazil. The celebration held on Friday, October 19th, called…

October 29, 2018
View the Post

With so many advances, will the lamps continue to transmit light?

Almost 150 years ago, Thomas Edison realized that by heating a carbon rod to a certain temperature, it emitted light and thereby created the first marketable incandescent bulb…

August 10, 2018
View the Post

Collinson Group choses Sherlock to build brand awareness in Brazil

As you may have read in The Holmes Report, we’re very happy to announce that London-based Collinson Group has appointed Sherlock to oversee its corporate PR programme in Brazil…

January 19, 2017
View the Post

A view from the games – PR Week interview

PR Week recently ran this interview on us, asking our perspective on the Olympics from on the ground in Rio de Janeiro. You can read the original article here…

August 23, 2016
View the Post