Public Relations

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What is PR?

By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…

April 16, 2020
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Sherlock Communication’s team member joined São Paulo Fashion Week catwalk

Fashion isn’t all about the latest trends, it is a form of art – a way of expressing an idea, a feeling or a belief. Many stylists all over the world have been using their visibility…

November 26, 2018
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China’s National Tourist Office partners with Sherlock Communications to promote event in Latin America for the first time

A night of dancing, music, and food brought together tourism representatives of two of the world’s largest nations – China and Brazil. The celebration held on Friday, October 19th, called…

October 29, 2018
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With so many advances, will the lamps continue to transmit light?

Almost 150 years ago, Thomas Edison realized that by heating a carbon rod to a certain temperature, it emitted light and thereby created the first marketable incandescent bulb…

August 10, 2018
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Collinson Group choses Sherlock to build brand awareness in Brazil

As you may have read in The Holmes Report, we’re very happy to announce that London-based Collinson Group has appointed Sherlock to oversee its corporate PR programme in Brazil…

January 19, 2017
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A view from the games – PR Week interview

PR Week recently ran this interview on us, asking our perspective on the Olympics from on the ground in Rio de Janeiro. You can read the original article here…

August 23, 2016
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Busbud hires Sherlock Comms for Brazilian brand building campaigns

As you may have read in PR Week and The Holmes Report, Busbud, international bus travel booking and comparison website and app, has appointed Sherlock Communications…

August 1, 2016
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Nation-wide Brazilian media coverage

Working with Busbud.com, the largest bus tickets site in the world we recently promoted two separate national stories in Brazil. One a business story to launch a white label product…

July 20, 2016
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Socialbakers hires Sherlock Communications to boost Brazilian profile

As you might have read in The Holmes Report and PR Week, we’re delighted to announce that, following a competitive process, global social media analytics company Socialbakers…

March 14, 2016
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Sherlock partners with RedTorch, sports marketing agency

As you may have read in the press, we’re very happy to announce that international sports marketing agency RedTorch has partnered with Sherlock to assist sports organisations in the delivery of global…

February 16, 2016
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