SEM
What are SEO and SEM?
SEO and SEM are digital marketing strategies that are used to increase visibility and improve the positioning of websites. But do you know what SEO and SEM are, and which strategy to choose? Choosing between SEO and SEM as a digital marketing strategy for your website can cause confusion. Most likely because they both have...
July 1, 2022
How long does SEO take?
Everyone wants their sites to appear in the top positions of Google searches, but how long can an accurate SEO positioning process really take? There is a classic phrase associated with American yuppies of the late '80s and early ‘90s: "Time is money". "How long does SEO take?", meanwhile, is the standard question posed by...
June 17, 2022
Core Web Vitals: why are they so important?
In 2020, Google made an important announcement regarding positioning factors: it would be adding a ranking of web page experience, the so-called Core Web Vitals. User experience will always be a factor in any marketing strategy. This announcement means it can be measured to make websites more effective. We already know that making a site...
June 3, 2022
App Store Optimization: 8 common mistakes you shouldn’t be making
For your application to achieve greater visibility, both in Google Play and the App Store, it is essential not to make these common mistakes. Find out more to avoid them with the help of App Store Optimization. There is a huge range of apps and app categories on the market today: educational, e-commerce, financial, social,...
May 19, 2022
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