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Carnival in Brazil has become one of the most famous and widely celebrated festivals in the world, known for the parades at the Sambadrome, the street blocos and processions, the dazzling costumes, and the bohemian atmosphere. Despite its grandeur, its origins are neither Brazilian nor Latin American. Precisely for this reason, understanding what makes this…

Sherlock Communications, a leading Latin American Public Relations and Digital Marketing agency, has been recognised as one of São Paulo’s best PR agencies. The company also stood out in the categories of Social Media Marketing and Digital Strategy. These areas often go hand in hand in our comprehensive 360-degree campaigns, tailored to serve clients from…

Knowledge is power, right? Succeeding in a foreign country is all about information – and not just Googling local information or staying up to date with news sources. If you are doing business in Brazil there is nothing quite like Brazilian newspapers to help you truly understand the country.  Knowledge of traditional media in Brazil and access…

Do you know how people perceive your brand? Have you ever stopped to think about what your company represents to all its stakeholders? Both these questions beg the question: “What is the difference between image and reputation?”.  Although many people believe that the terms “image” and “reputation” are synonymous, they actually have different meanings. Throughout…