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PR in the travel and tourism industry: shaping a favorable image
Travel and Tourism is one of the world’s largest economic sectors. According to the World Travel & Tourism Council (WTTC), the industry supports 1 in 10 jobs (319 million) worldwide…
How using a PR agency in Brazil can help your business grow
Entering the Brazilian market can be full of challenges for international enterprises, especially due to the cultural differences, which have a habit of developing into one of the main barriers of conquering…
Getty Images photojournalist John Moore presents his work documenting immigrants
Pulitzer Prize winner and author of the photograph that captured Donald Trump’s zero-tolerance policy of separation of parents and children on the US-Mexico border, photojournalist…
The Brazilian food revolution: from rare speciality ingredients to Michelin stars
Brazil’s cuisine is elbowing its way into the Brazilian holy grail of soccer, samba and carnival, proving its food is a force to be reckoned with. Long gone are the days of being overshadowed…
Event planning – the secrets (not so secret) of offering great memories
A memorable moment. That’s the goal when planning an event, right? One of Sherlock Communication areas of PR expertise is delivering remarkable moments to our clients throughout an event…
Reputation Management in times of digital age
It takes 20 years to build a good reputation and five minutes to ruin it, business magnate Warren Buffet once said. With the advent of the internet, the reputation of a business is increasingly…
LatAm – Perspectives and Opportunities
Exciting times are ahead for Latin America. The scenario for foreign investors is taking a turn for the better, after a series of turbulent years. The region is entering its third year of economic recovery…
Blockchain in Brazil
If blockchain is the next frontier in technology, Brazil may be one of its greatest testing grounds – and not only because of its continent-wide size. Blockchain presents totally new…
Up close and digital: the future of tourism
At the World Tourism Organization’s (UNWTO) last meeting, the hottest issue on the table was how new technology could spur opportunities and innovation for the sector…
How streaming can save the sports market in Brazil
Streaming broadcasts aren’t much of novelty, but they are still distant from the reality of most Brazilian sports fans. Although consumers in Brazil are used to services such as Netflix…
Email Marketing: Step by Step to Set a Successful Campaign
Christmas shopping: which products sell the most in Latin America?
CADE Peru: A source of communication opportunities for companies
