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How streaming can save the sports market in Brazil
Streaming broadcasts aren’t much of novelty, but they are still distant from the reality of most Brazilian sports fans. Although consumers in Brazil are used to services such as Netflix…
Public Notary Offices in Brazil – a wide market waiting for its blockchain overhaul
Of all the early purposes envisioned for blockchain, one of the most intuitive is land registry and notary work. And of all the countries in the world to try the blockchain platform…
Business in Latin America, a dive in a diverse world
We Latin Americans take more chances. We’re less academic and don’t have as many inhibitions. We’re inventors – and playful, even. People notice this. I think Europeans, for example, have realised…
When Video Games Become Work
One of the pleasures and facilities that modern life has brought to us is being able to get home and conquer planets, battle aliens, play football with Cristiano Ronaldo or even compete…
Wrong place, wrong time: what all brands should avoid
The world-famous violinist Joshua Bell stood and played for 45 minutes in a Washington D.C. metro station in the winter of 2007. It was rush hour and thousands of people walked straight past…
Top 5 tips and secrets for working with Influencers in Brazil and Latin America
Brazilians, like Latin Americans, are heavy users of mobiles and various social media platforms. This presents an ideal opportunity for companies doing business online. Influencers are a great…
How to create a content marketing strategy
Are brands that work with micro-influencers successful?
