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Public Notary Offices in Brazil – a wide market waiting for its blockchain overhaul
Of all the early purposes envisioned for blockchain, one of the most intuitive is land registry and notary work. And of all the countries in the world to try the blockchain platform…
Business in Latin America, a dive in a diverse world
We Latin Americans take more chances. We’re less academic and don’t have as many inhibitions. We’re inventors – and playful, even. People notice this. I think Europeans, for example, have realised…
Sherlock Communication’s team member joined São Paulo Fashion Week catwalk
Fashion isn’t all about the latest trends, it is a form of art – a way of expressing an idea, a feeling or a belief. Many stylists all over the world have been using their visibility…
Blockchain in the Brazil health sector – still in its infancy, but very health
The use of blockchain will revolutionise several industries in a way never witnessed before, and Brazil may start at the forefront. Known as a general-purpose technology, blockchain will be used in ways…
China’s National Tourist Office partners with Sherlock Communications to promote event in Latin America for the first time
A night of dancing, music, and food brought together tourism representatives of two of the world’s largest nations – China and Brazil. The celebration held on Friday, October 19th, called…
Marketing international tourism to Brazilians: the goldmine of opportunity
It seems like everyone wants to visit Brazil on holiday, doesn’t it? The endless sandy beaches, the raucous parties of Carnival, the culture oozing from every crevice causes tourists to flock to the country…
When Video Games Become Work
One of the pleasures and facilities that modern life has brought to us is being able to get home and conquer planets, battle aliens, play football with Cristiano Ronaldo or even compete…
Wrong place, wrong time: what all brands should avoid
The world-famous violinist Joshua Bell stood and played for 45 minutes in a Washington D.C. metro station in the winter of 2007. It was rush hour and thousands of people walked straight past…
Top 5 tips and secrets for working with Influencers in Brazil and Latin America
Brazilians, like Latin Americans, are heavy users of mobiles and various social media platforms. This presents an ideal opportunity for companies doing business online. Influencers are a great…
Online Order for Brazil’s progress
2018 may have been the year of the World Cup, but for Brazilians, the event that will be far more wide-reaching is the upcoming presidential elections. In October, more than 140 million voters…
How do you make a crisis management plan in public relations?
Public relations campaigns: how to thrive in Latin America?
What lessons did the FIFA Women’s World Cup teach Latin America?
