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Brazilian online influencers – more powerful than a 30 second TV slot
ProXXima recently reported on new data from Infobase Interactiva, who have offered a compelling round-up of statistics on the power of online influencers in Brazil, covering Instagramers…
Socialbakers hires Sherlock Communications to boost Brazilian profile
As you might have read in The Holmes Report and PR Week, we’re delighted to announce that, following a competitive process, global social media analytics company Socialbakers…
Luxury travel designer Miraviva hires Sherlock Comms for international content and social media brief
As you may have read in The Drum, Mirava has appointed Sherlock Communications as its retained international content and social media agency…
What do a president and a beer brand have in common?
You would have to have been on another planet not to have seen not the international coverage of the Brazilian Zika crisis over the last three months. What you may not have seen are the many initiatives…
Sherlock partners with RedTorch, sports marketing agency
As you may have read in the press, we’re very happy to announce that international sports marketing agency RedTorch has partnered with Sherlock to assist sports organisations in the delivery of global…
Social media in Brazil: what is the typical diet?
Kantar IBOPE Media recently released a revealing infographic showing a ‘panoramic overview’ of the typical Brazilian’s social media consumption habits in 2015, based on the Target Group Index, polling 20,000 Brazilians…
The “optimal” exchange rate – cost effective v. effective?
Valor Econômico recently reported the conclusions of a new marketing study by economists André Nassif, Carmen Feijó and Eliane Araújo, which argues that after at least ten years…
Olympic Games: six things you need to know
For any international brand, launching or operating in Brazil can be a daunting experience and requires careful planning and commitment.
Why foreign brands should be wary of cultural mistakes?
Econsultancy recently published this article by me about the cultural pitfalls foreign brands face when entering the Brazilian market.They’ve been kind enough to let us reproduce it in full below.
How do you contribute to a third sector organization?
Paleta frontón: the Peruvian sport picking up fans all over the world
How do you obtain customer feedback in Latin America?
Success Begins with Solid PR Planning
