Uncategorized

Do you know how people perceive your brand? Have you ever stopped to think about what your company represents to all its stakeholders? Both these questions beg the question: “What is the difference between image and reputation?”.  Although many people believe that the terms “image” and “reputation” are synonymous, they actually have different meanings. Throughout…

Working as a public relations consultant goes beyond promoting and maintaining the image and reputation of brands. This explains why there are a lot of people who aren’t sure what a PR person does — and why I’m here to explain it to you!  Employees in this area think strategically about how their clients can…

There are so many social projects taking place all around the world – plenty more than we can possibly imagine. How many of them are doomed to oblivion due to a lack of visibility online? That’s the thinking behind Lupa do Bem, a joint initiative by Sherlock Communications and Favela em Pauta. This partnership has…

When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what…

Certain conventions let us situate ourselves geographically and get our bearings. Conventions like the cardinal points, the hemispheres, regions, maps and territories. But within each country, a new subset is revealed. What is “Latin American culture”? Answering this question means entering a world as rich as it is complex. From a distance it may look homogeneous, but…