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Lupa do Bem: our portal dedicated to social projects
There are so many social projects taking place all around the world – plenty more than we can possibly imagine. How many of them are doomed to oblivion due to a lack of visibility online? That’s the thinking behind Lupa do Bem, a joint initiative by Sherlock Communications and Favela em Pauta. This partnership has…
April 8, 2022
8 signs your company needs a PR consulting agency right now
All companies have similar objectives: captivate their target audience, establish their brand, meet the needs of their customers and try to expand more and more. The final dish may be the same, but not every recipe is effective. Whether you’re looking to improve your sales or mitigate a crisis, you will need the input of...
March 18, 2022
What is the difference between advertising and public relations?
When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what…
March 11, 2022
Is Latin American culture homogeneous?
Certain conventions let us situate ourselves geographically and get our bearings. Conventions like the cardinal points, the hemispheres, regions, maps and territories. But within each country, a new subset is revealed. What is “Latin American culture”? Answering this question means entering a world as rich as it is complex. From a distance it may look...
March 4, 2022
Indigenous People in Brazil Seek Representation Through Communication
The view that indigenous people in Brazil do not have access to communication because they live in villages is increasingly outdated. In addition to setting up strategies to always be 'in the know' about the latest news, they are also seeking greater representation in the media and advertising. One of the movements currently fighting for...
January 7, 2022
Public Affairs: how to manage governments’ reputation
Like businesses, governments have a reputation to maintain. This alone demonstrates why it is important to think about public affairs - the meeting point between Public and Government Relations, whose aim is to shape genuine, transparent relationships between major actors in the public and private spheres. Transparency is the first basic reason why public relations...
September 24, 2021
How PR Can Help your Cannabis Company’s Communications Strategy
The Latin American Cannabis Sector The worldwide cannabis sector is projected to reach US$90.4 billion by 2026 according to the "Global Cannabis Market 2021 Report". Can your cannabis company’s communications strategy help you compete in this market? The Latin American cannabis market’s value was estimated to beUS$20 million in 2020, by Prohibition Partners in their...
August 27, 2021
Adopting DI&B, and why it matters for Business Reputation
Inclusion and diversity can be key to improving your company’s reputation management As a business, it is fundamental to adopt Diversity, Inclusion and Belonging (DI&B) in your company’s culture. Modern-day empowerment of social movements makes DI&B more important than ever for business reputation and reputation management. Moreover, it can be a decisive factor for employees...
August 20, 2021
Digital influencers in Brazil: how can they spread your company’s ideals?
Technology is becoming ever more important over time. Companies are under pressure to increase and strengthen their online presence, and are investing in several outreach strategies to do so. Against this backdrop, a new role has emerged among internet users: the digital influencers. Influencers generally publish content daily, and their posts have strong user engagement....
August 6, 2021
Entertainment and brand positioning during the pandemic
Since early 2020, social distancing has been the norm in the fight against Covid-19. Most people began to stay at home, during both their work and leisure time. No more trips to the cinema, theater, exhibitions… The entertainment market was significantly disrupted, and strengthened in the digital segment, with on-demand consumption gaining particular prominence. Streaming...
July 23, 2021
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