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 Colombian festivals are characterized by being happy and partying, not in vain a few years ago it was within the top five of the happiest countries in the world, so its customs reflect feelings, experiences and beliefs through endless parties, fairs and carnivals that cross the national territory. From north to south, and from east to…

How and why colonization still influences the history of modern Latin America: a region of complexities in which diverse cultures, both domestic and foreign are mixed, birthed or imported by colonists following the discovery of America in 1492. In this post, we will analyze the most relevant factors and events behind the history of modern Latin America…

Much is said about how traditional media in Brazil is losing space to the advance of technology and new ways of consuming information. But is that really the case? True, with the democratization of internet access and the arrival of streaming services, people’s habits have certainly changed. They no longer watch television at the same pace as before…

Knowing how to choose good images for an advertising campaign, blog or social network, is one of the most important steps. Regardless of whether the image will be used as part of a design, or as the first photo in a media article, it will be one of the items to draw attention to your narrative…

From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…