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How and why colonization still influences the history of modern Latin America: a region of complexities in which diverse cultures, both domestic and foreign are mixed, birthed or imported by colonists following the discovery of America in 1492. In this post, we will analyze the most relevant factors and events behind the history of modern Latin America…

Much is said about how traditional media in Brazil is losing space to the advance of technology and new ways of consuming information. But is that really the case? True, with the democratization of internet access and the arrival of streaming services, people’s habits have certainly changed. They no longer watch television at the same pace as before…

Knowing how to choose good images for an advertising campaign, blog or social network, is one of the most important steps. Regardless of whether the image will be used as part of a design, or as the first photo in a media article, it will be one of the items to draw attention to your narrative…

From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…

Defining Brazilian culture is not a simple task. Since its beginnings, Brazil has been marked by an intense confluence and a great mixture of ethnicities, customs, dialects and creeds that, together, make up the characteristics of Brazilian culture. With a territory stretching across more than 8 million square kilometers, Brazil is made up of 27 states…

When most foreigners think about Brazil, they automatically think of hot weather, joyful music, great food and drinks and spectacular beaches. And in most parts of the country, this rings true. The history of Brazil is marked by a multitude of influences from different populations, and a mixture of many nationalities…

Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…