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Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…

There is much more to Argentine gastronomy than the asado and grilled recipes. Other dishes which no one who visits the country should miss include sweets, stews and pasta with sauce. Each region of Argentina has its own delicacies, specialities…

The arrival of the pandemic forced humanity as a whole to transform its traditional ways of working. Practically overnight, companies had to implement telecommuting or remote working, which led organizations…

If there is a year which will not fade from the collective consciousness any time soon, it’s 2020. The COVID-19 pandemic has profoundly marked the lives of practically everyone. Mass hospitalizations, deaths and economic…

For years, the talk after weekends in Argentina revolved around soccer. Whether Boca won, how River got on, which Lionel Messi goal was the most spectacular. Soccer, soccer and more soccer sets Argentinian pulses racing…

Influencers have become the protagonists of social networks and the formula for success for brands to whom they grant visibility and followers. These days, when virtuality is the safest and most effective scenario for…

One of the biggest challenges of a PR campaign is to generate coverage when the client has no product or service to be announced during a given period of time. In this case, working with newsjacking opportunities can be a…

Colombia is one of the most fascinating countries in the world, not only because of its landscapes and its people, but also because of its cuisine. Sampling dishes from this country which showcase the colours and flavours of the…

In our activities as PR professionals, we begin almost every campaign by conducting extensive research into the company’s business, key messages and clients. Our years of prior experience have taught us that knowing how to…

Our 101 tips: marketing and public relations series has already focused on PR work, and how it is key to positioning how a brand is seen and by whom. Storytelling is central to the work of public relations consultants…