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Still don’t know how to define your target market? Here’s the key
One of the most important steps when planning and developing a relationship or marketing strategy is to identify the target market you want to reach, and subsequently connect with it to create awareness…
What is a brand awareness campaign?
If your goal is to launch a new brand, action, idea or product on the market, you need to know what a brand awareness campaign is. As we saw in our last PR 101, brand awareness is the recognition of a certain subject by…
Argentine traditions and popular beliefs
Beyond mate and asado, Argentine traditions range the length and breadth of the country. Tango, empanadas and football are obvious Argentine reference points. Food, music and dance are part of the deeply-rooted traditions…
Brand awareness: what is it and why it matters
Some communication concepts permeate several areas of knowledge. When we ask what is brand awareness, we can see that it is a good example. Brand awareness features in the work routines in the areas of Public Relations…
How to overcome bad publicity
Being negatively assessed is any company’s nightmare, especially on social networks, which have become tools for instant judgement. One false step can reverberate all over the internet. With this in mind, it is important for…
Argentinian celebrations: 6 of the country’s most picturesque festivals
Argentina is a country with 23 provinces that extend to the North, South, East and West, in addition to the Autonomous City of Buenos Aires. Its latitude and longitude contains different cultural traits, habits and even …
What is bad publicity? Is it really all bad?
To starters, the answer to this question may seem controversial: it depends. When talking about communications – and considering the globalized world we live in – defining bad publicity and its impact can be complicated…
Meet the most famous bookstore in Argentina
The City of Buenos Aires conjures many monuments and places in the collective imagination, such as the renowned Caminito de la Boca, with its narrow streets and colorful buildings, or El Obelisco, imposing its presence…
What are external and internal communication flows?
Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…
An Argentinian wine that has become a unique global phenomenon
There are many words that symbolize Argentina to the rest of the world; Messi, Maradona, tango, mate, asado, dulce de leche… But there is one which dazzles even the most discerning palates: Malbec, a wine with Argentine…
How to start a risk matrix for coporative crisis anticipation
