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Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”…

It is practically impossible to talk about the growth of streaming services in Argentina without referring to the COVID-19 pandemic that is shaking the entire world. A consumption that at first glance seemed a luxury has…

15 years ago, having a website with a decent design would be considered enough, but the game has changed. Being familiar with what user experience is in website design will help you gain a better understanding…

Our brief history of Argentina begins with an arrival: in 1536 Pedro de Mendoza founded the city of Santa María de los Buenos Ayres, but its native population did not remain there. Buenos Aires is one of the few cities…

E-commerce. You have probably already heard this expression before. But what is e-commerce, and what does it mean? E-commerce is an abbreviation of “electronic commerce”, the act of buying or selling products…

This brief history of Colombia begins with a walk… Far from the beaches of Bahía Port in his native Melbourne, with the soul of a backpacker and an adventurous spirit, Travis Crockett, a young Australian…

Public relations, or PR, consists in managing the public opinion of a business or product through working with the media, managing business events and coordinating interviews and press conferences…

The coronavirus pandemic has affected markets everywhere, and many companies have been forced to suspend their activities in order to prevent the spread of the disease. According to data from Portal Cielo…

A PR campaign is made up of planned actions that have communication as their goal. To achieve this objective, you need to take into account what you want to convey, i.e. the message, and who you want to reach…

Just like in other areas of human activity, the essence of PR (public relations), and of the effective press management of journalists and opinion leaders, is determined by effective communication that enables…