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The art of connecting through a good website
The COVID-19 pandemic has created significant challenges for brands and their positioning because, at a time when people are looking for information, entertainment and even consolation in their content…
Confined to home, many Argentines are feeling the need to knead
These are not easy times, as the coronavirus pandemic has led to mandatory social isolation worldwide. The anxiety of confinement and the fear of contagion coexist within newly-essential customs…
5 tips to improve your business page or profile on social media
Everyone wants to be present on social media, but not everyone knows how to do so properly. The fact is that setting up a business page and leaving it unattended, without thinking of a strategy…
Four Brazilian TV shows you need to watch
Brazil’s film and television industry is known worldwide for its soap-operas and some classic movies, like 2002’s City of God. Over the years, the country has branched out into another medium that is becoming more accepted…
Paid Content vs. Organic Content: Which is worth it?
One of the biggest questions that companies have to address when advertising their products, and even the brand itself, is whether to seek organic publicity or to put some money aside for paid content…
How to communicate assertively in LATAM during the covid-19 pandemic: stay relevant
In existence since the last days of 2019, the coronavirus spread became a pandemic in mid-March this year, according to the World Health Organization (WHO), reaching every continent on planet Earth…
Online Integration: How quality planning can facilitate your company’s migration to the digital environment
We are in 2020, and there is no better time for companies aiming to adapt and integrate their businesses into the digital environment. More and more software and hardware are available…
In the absence of professional sport, Argentina held a “Writing World Cup”
Ivana Soto was crowned champion in the midst of the quarantine brought on by the COVID-19 pandemic. Behind her came Elena Vinelli and Josefina Gómez, in second and third place respectively…
5 advantages of press releases
Although there are similarities, they are definitely not the same. It’s a very common mistake for companies to make when planning a major marketing strategy: they’re looking for opportunities…
Staying healthy during quarantine: 12 tips to maintain physical and mental health
The health crisis brought on by the coronavirus has prompted many countries to impose a quarantine to safeguard the health of their population. This confinement means we have to stay in our homes…
Influencer Marketing for startups: step by step
Inclusive language: how to communicate with everybody
