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The context is uncertain, as humanity is experiencing the first pandemic of the social media era. Never before has a pandemic been unleashed on the world with such intensity, at the same time…

The COVID-19 pandemic has created significant challenges for brands and their positioning because, at a time when people are looking for information, entertainment and even consolation in their content…

These are not easy times, as the coronavirus pandemic has led to mandatory social isolation worldwide. The anxiety of confinement and the fear of contagion coexist within newly-essential customs…

Everyone wants to be present on social media, but not everyone knows how to do so properly. The fact is that setting up a business page and leaving it unattended, without thinking of a strategy…

Brazil’s film and television industry is known worldwide for its soap-operas and some classic movies, like 2002’s City of God. Over the years, the country has branched out into another medium that is becoming more accepted…

One of the biggest questions that companies have to address when advertising their products, and even the brand itself, is whether to seek organic publicity or to put some money aside for paid content…

In existence since the last days of 2019, the coronavirus spread became a pandemic in mid-March this year, according to the World Health Organization (WHO), reaching every continent on planet Earth…

We are in 2020, and there is no better time for companies aiming to adapt and integrate their businesses into the digital environment. More and more software and hardware are available…

Ivana Soto was crowned champion in the midst of the quarantine brought on by the COVID-19 pandemic. Behind her came Elena Vinelli and Josefina Gómez, in second and third place respectively…

Although there are similarities, they are definitely not the same. It’s a very common mistake for companies to make when planning a major marketing strategy: they’re looking for opportunities…