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What is a press list, and why is it important?
When working in PR, a press list is one of the key assets for your company and your story. An accurate press list is half the battle for obtaining great press coverage, creating brand awareness and achieving…
The future of communication: PR challenges for the coming years
It goes without saying that the public relations (PR) industry has been evolving faster and faster since the advent of the internet, and even more so thanks to social media. A story can become old news…
When – and how – to use public relations?
Brands need to speak out. This is a crucial issue, and one that needs to be carefully considered. Knowing when and how to use public relations is key for businesses, especially…
How to be creative during quarantine: coronavirus can’t keep us in our creative BOX!
All over the world, people are experiencing an intense period of self-isolation and working from home. How to be creative during the quarantine is a key question for many people…
#SomosResponsables: when the Latin American media joined together with the same message
There are times when disputes and disagreements are forgotten, in which unity becomes all-important for getting ahead and taking care of one another. This was the case in Argentina…
How to Survive in the Fake News Era
With the boom in social networks and the immediacy of information, it is increasingly common to fall victim to “Fake News”. But don’t feel bad, it happens to us all…
Coronavirus: in these housebound times, Aerolíneas Argentinas and its crew are repatriating Argentines stranded in high-risk areas
This is a special flight, it is a repatriation flight. We wanted you to know that there is nervousness, that there is anxiety, that we are worried. So what I’m going to ask you is to have a little…
16 Latin American Women Who Inspired Us
he 8th of March marks the celebration of International Women’s Day, a date commemorating the global struggle for women’s equal rights. At Sherlock, we want to remember some internationally…
How can PR help save a brand’s image with crisis management?
Whether it’s from user data exposure, criticism and problems with the products or services offered, or complaints and accusations against the spokesperson, there are several ways in which a company…
Using mass media to your advantage in the social media era
A lot of people don’t realise, but the advent of social media has made the spread of news so much more palpable for different generations. To stay informed, most people – especially the younger generation…
Are brands that work with micro-influencers successful?
Technology in Peru: How this industry has changed in recent years
