What is new in Latin America?

Sherlock Communications > Latest Posts > What is new in Latin America?

Peru APEC 2024, a gateway to growth and opportunity

Peru is preparing to host the Asia-Pacific Economic Cooperation (APEC) Summit again in 2024, an event that represents a strategic opportunity to consolidate its international relations and strengthen its presence in the Asia-Pacific region.  With the motto “Empower, Include, Grow”, this will be the third time that the country assumes APEC presidency, a significant milestone…

November 1, 2024
View the Post

What is new in Latin America? September’s recap

Mexico: historic political transition As Mexico reflects on the 10th anniversary of the Ayotzinapa Massacre, the country still wrestles with the unresolved disappearance of 43 students from the Ayotzinapa Rural Teachers’ College in Guerrero back in 2014. Despite a decade of protests, investigations, and promises of justice, the full truth remains out of reach, fueling…

October 3, 2024
View the Post

What the future of e-commerce holds for Peru?

E-commerce is quickly becoming the top choice for Peruvians. With that in mind, the Sherlock Communications team took part in the ninth edition of the e-Summit Peru e-Commerce, hosted by Lima Chamber of Commerce, a two-day event focused on discussing both the current state and the future of e-commerce in the country. Take a look…

September 25, 2024
View the Post

Peru starts taxing streaming services and other digital platforms

Peru has become the latest country in Latin America to implement a system of taxing placed on streaming services and digital platforms that are used on a daily basis, such as Netflix, Disney+ and other services like Uber, Airbnb and more.  The Legislative Decree 1623, which amends the General Sales Tax (IGV) Law with respect…

August 23, 2024
View the Post

One in Eight Latin Americans Value Corporate Social Responsibility

For years, consumers worldwide have seen companies as social agents. The idea that corporations should only focus on providing good services and quality products is now outdated. In this context, Corporate Social Responsibility (CSR) is particularly important in Latin America. Our latest regional survey of over 3,000 people reveals that 81% of respondents say companies’ attitudes…

August 16, 2024
View the Post

Now you can donate crypto to Brazilian NGOs

Now you can donate crypto both within Brazil and to the country! This allows companies and individuals worldwide to support projects led by NGOs and other non-profit organizations, helping them achieve their goals. The innovation, a first in Brazil, is made possible by Dominó do Bem, a platform created by Patrick O’Neill, CEO and co-founder…

July 23, 2024
View the Post

Learn how the Bases Law impacts businesses in Argentina

Since the approval of the Bases Law, Argentina has redefined its strategies to attract international investors. Incentive Regime for Large Investments To attract international investment, the government established the Incentive Regime for Large Investments (RIGI), offering tax, fiscal, and exchange benefits for national or foreign projects that exceed $200 million in any economic sector. It...
July 19, 2024
View the Post

Digital audience engagement: 5 Marketing and PR strategies

In the present day marketing and PR landscape where online interactions dominate, the concept of digital audience engagement has evolved from a mere tactic to a fundamental strategy. The digital transformation has empowered consumers, giving them both a voice, as well as a choice in a way never before seen. As a result, brands are...
May 31, 2024
View the Post

Web3 and sports: how blockchain is transforming the industry?

Anyone who thinks that web3 and sport are part of different worlds is mistaken. Sport has evolved, as has the way we consume it, and technology is increasingly an ally of fans each day we pass. And although it is not yet as popular a technology, the main clubs, brands, athletes and sports leagues in...
April 26, 2024
View the Post

Technology in Peru: How this industry has changed in recent years

When talking about technology, many people think that Peru is a backward country, that it does not have the capacity to develop and innovate in this field, and that its population is still reluctant to apply technological tools. However, this perception is not entirely true as Peru has made significant progress in science, technology and…

February 23, 2024
View the Post