What is new in Latin America?
How should advertising be carried out in sports betting in Brazil?
In recent years, sports betting houses have experienced an exponential growth in Brazil, driven by the growing popularity of the sporting universe, especially football. This phenomenon attracted the government's prompt attention, leading it to direct its efforts towards regulating sports betting advertising. According to a survey published in 2023 by Datahub, sports betting grew by...
February 16, 2024
Christmas shopping: which products sell the most in Latin America?
Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities. Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in marketing strategies and...
December 8, 2023
CADE Peru: A source of communication opportunities for companies
The most important business leaders meet every year in Peru. Are they taking advantage of all the doors that are opening up in terms of communication? CADE Peru is the most important business forum in Peru, bringing together leaders from the public, private and social sectors to discuss and propose solutions to the challenges facing...
December 1, 2023
What is Web3 and its relationship with cryptoassets?
Before we get into what Web3 is, it's important to remember that using the ethernet wasn't always an easy task. For years, people needed to have a landline phone connection, deal with unstable connections and try to find alternative hours to get a cheaper, more stable connection. People were still required to work with enormous...
November 24, 2023
Argentina: presidential elections and the challenge of the business world for the near future
On the 40th anniversary of the return of democracy in Argentina, in 2023, the vote was held to elect Javier Milei as the new President of the country for the next four years. Sherlock Communications Argentina shares an overview of the electoral process that began in August and ended in November, and an analysis of…
November 22, 2023
What are the sports betting laws in Mexico?
Learn how gambling legislation works in the country and people's habits regarding sporting bets. Online gambling has been progressively growing over the last decade with the popularization of the internet. Since many of these websites operate in several countries different from their origin, this often raises questions about sport betting laws. In this article, we...
October 13, 2023
The current crypto ecosystem in Latin America
Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation. Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November 2021, reaching an all-time high. A difficult...
May 19, 2023
Does DIY public relations really work?
We've all heard the phrase "do-it-yourself," and it's been applied more and more to Public Relations. DIY Public Relations is becoming increasingly popular among small businesses looking to save money and explore a creative approach to their PR strategies. But is it really a good idea? DIY PR has its advantages. It can be a...
March 10, 2023
Fintechs in Peru: a deep dive into the scene
These companies provide financial solutions sought by thousands of users, and have created their own market. At the beginning of 2022, around one in four fintechs worldwide were from Latin America, according to a study by the Inter-American Development Bank. In addition, the Fintech Guide 2021-2022 noted that there were 171 fintechs operating in...
March 3, 2023
Influencers in Colombia: Tips and recommendations for a successful campaign
When planning digital, 360 marketing and communications strategies, considering the role of influencers is essential. But why are they so important? And how should brands work with them? Here are some tips. The world of communications is constantly evolving, and digitization may be changing how we relate to one another as well, but the power...
February 24, 2023
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