What is new in Latin America?
What is Web3 and its relationship with cryptoassets?
Before we get into what Web3 is, it's important to remember that using the ethernet wasn't always an easy task. For years, people needed to have a landline phone connection, deal with unstable connections and try to find alternative hours to get a cheaper, more stable connection. People were still required to work with enormous...
November 24, 2023
Argentina: presidential elections and the challenge of the business world for the near future
On the 40th anniversary of the return of democracy in Argentina, in 2023, the vote was held to elect Javier Milei as the new President of the country for the next four years. Sherlock Communications Argentina shares an overview of the electoral process that began in August and ended in November, and an analysis of…
November 22, 2023
What are the sports betting laws in Mexico?
Learn how gambling legislation works in the country and people's habits regarding sporting bets. Online gambling has been progressively growing over the last decade with the popularization of the internet. Since many of these websites operate in several countries different from their origin, this often raises questions about sport betting laws. In this article, we...
October 13, 2023
The current crypto ecosystem in Latin America
Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation. Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November 2021, reaching an all-time high. A difficult...
May 19, 2023
Does DIY public relations really work?
We've all heard the phrase "do-it-yourself," and it's been applied more and more to Public Relations. DIY Public Relations is becoming increasingly popular among small businesses looking to save money and explore a creative approach to their PR strategies. But is it really a good idea? DIY PR has its advantages. It can be a...
March 10, 2023
Fintechs in Peru: a deep dive into the scene
These companies provide financial solutions sought by thousands of users, and have created their own market. At the beginning of 2022, around one in four fintechs worldwide were from Latin America, according to a study by the Inter-American Development Bank. In addition, the Fintech Guide 2021-2022 noted that there were 171 fintechs operating in...
March 3, 2023
Influencers in Colombia: Tips and recommendations for a successful campaign
When planning digital, 360 marketing and communications strategies, considering the role of influencers is essential. But why are they so important? And how should brands work with them? Here are some tips. The world of communications is constantly evolving, and digitization may be changing how we relate to one another as well, but the power...
February 24, 2023
Easter in Brazil: a deep dive into local consumption habits
Have you ever stopped to think about how consumption habits vary in each territory, even when it comes to a festive date which takes place all over the world? Doing so begs the question: is Easter in Brazil the same all over the country? Brazil is often conflated with Latin America as a whole, but...
February 17, 2023
Mother’s Day in Latin America: must-know information for your business in the region
Mother’s Day in Latin America differs from country to country. The region is full of cultural disparities, especially when it comes to celebrating special dates. Latin America also bears the diversity of colonialism, and influences imported by countries from all over the world. As a result, doing business here can be a little tricky. When...
January 27, 2023
Christmas in Latin America: context and tips for better ads
Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of Christmas remains the...
December 16, 2022
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