What is new in Latin America?

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News in Peru: which media do Peruvians trust the most?

Television is the most trusted medium, according to Peruvians Trust is a major indicator for any country’s media. News in Peru travels fast, not only on the websites of its well-known newspapers, but also in independent media which exploit the potential of social networks. Radio has a relatively wider reach across the territory, while television...
September 9, 2022
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Tourist attractions in Peru: the 5 most visited places in the country

Machu Picchu is Peru's most popular tourist destination Peru is an extremely diverse country, with beaches on the coast, snow-capped mountains in a number of cities and a captivating jungle. But what are its main tourist attractions? In this article we have compiled a list of the five most-visited destinations in the country, none of...
August 26, 2022
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Here’s why you should survey your target market

Advertising in a foreign country is harder than it looks. Before anything, you must know how to define your target market. Then, you need to survey your target market. By surveying, we mean deep diving into the routine of these people and understanding their way of living, thinking, what they aspire to… Especially gaps in...
August 12, 2022
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Agribusiness industry in Brazil: the current scenario [2022]

Get to know the main laws, economic opportunities and data surrounding one of the largest agribusiness industries in the world Over the last 50 years, the agribusiness industry in Brazil has come on in leaps and bounds, doubling the area of land made available for agriculture, and increasing grain production almost sixfold - according to...
July 29, 2022
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Content Localization: why does your business need it?

Content localization is used by companies seeking to position themselves in another foreign country. The strategy involves translating, adapting and adjusting the company's content to a specific location, so that the intended audience there can identify with it. For content marketing, localization goes beyond translating content into the language of the target country. In practice,...
June 24, 2022
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Presidential elections in Colombia 2022

This year Colombia elects the President of the Republic for the next presidential term, which begins on August 7th. The first round of the presidential elections was held on May 29th, and due to the fact that no one candidate received 50% +1 of the votes, the two candidates with the highest number of votes...
June 10, 2022
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5 tips from one of the most creative agencies in the world

In 2020, Sherlock Communications was named one of the most creative agencies in the world by Global Creative Index,  and we have continued to push ourselves further ever since. Latin America is a wonderfully rich and diverse region, full of potential rewards for brands from around the world. But making your mark is easier said…

April 29, 2022
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The 6 largest news outlets in Latin America (2022)

Breaking news: Latin America is a wonderfully rich and diverse region that offers amazing opportunities for growth for international brands! While launching in a new market involves several cultural and operational challenges, working closely with a Latin American agency can help a brand to plan a successful strategy. Understanding the media outlook for public relations is a key factor…

April 1, 2022
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Blockchain in Latin America: the Ethereum community elaborates on development in the region

Latin America is in a growing wave of cryptocurrency adoption, which has sparked the interest of different comapnies and experts for the countries in the region. This reality has meant that, for the first time, the Ethereum community has come together in Brazil with the Ethereum Rio event to discuss the future of the cryptocurreny…

March 24, 2022
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6 steps to maintain good media relations in Brazil

In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are the socially conscious,...
February 25, 2022
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