What is new in Latin America?
Does Peru allow sports betting and casinos?
With the growth of the country’s gambling sector, Peru faces a pivotal moment in the regulation of sports betting. Sports betting and casino games are growing exponentially worldwide. In Latin America, the gambling sector is currently valued at approximately USD 5 billion per year, a figure which is set to increase in coming years. Regulation...
October 28, 2022
Are press releases still relevant in Latin America?
Many communication tools and strategies have changed over time. Some have evolved and adapted to the digital age, while others have been replaced by new ones. For example, some people may wonder whether press releases are still relevant today. The digital revolution has changed the way people get information. Whereas before they had to go...
October 7, 2022
What is the difference between organic and paid search?
Digital Marketing has expanded the range of strategies available for corporate success. Two of these strategies are on the rise and are the source of many questions from users and professionals: what is the difference between organic search and paid search? Which one should I stick to? Which is the best? Do they really work?...
September 30, 2022
Pop culture in Latin America over the years: a deep dive
A quick scroll through social media reveals the popularity of certain trends, challenges… and Latin American songs. Artists like Anitta, Bad Bunny, J Balvin and others are headline names on our feeds, advertising, and marquees. It seems that Pop culture from Latin America has become a global phenomenon. Could it be that being Latino is...
September 16, 2022
News in Peru: which media do Peruvians trust the most?
Television is the most trusted medium, according to Peruvians Trust is a major indicator for any country’s media. News in Peru travels fast, not only on the websites of its well-known newspapers, but also in independent media which exploit the potential of social networks. Radio has a relatively wider reach across the territory, while television...
September 9, 2022
Tourist attractions in Peru: the 5 most visited places in the country
Machu Picchu is Peru's most popular tourist destination Peru is an extremely diverse country, with beaches on the coast, snow-capped mountains in a number of cities and a captivating jungle. But what are its main tourist attractions? In this article we have compiled a list of the five most-visited destinations in the country, none of...
August 26, 2022
Here’s why you should survey your target market
Advertising in a foreign country is harder than it looks. Before anything, you must know how to define your target market. Then, you need to survey your target market. By surveying, we mean deep diving into the routine of these people and understanding their way of living, thinking, what they aspire to… Especially gaps in...
August 12, 2022
Agribusiness industry in Brazil: the current scenario [2022]
Get to know the main laws, economic opportunities and data surrounding one of the largest agribusiness industries in the world Over the last 50 years, the agribusiness industry in Brazil has come on in leaps and bounds, doubling the area of land made available for agriculture, and increasing grain production almost sixfold - according to...
July 29, 2022
Content Localization: why does your business need it?
Content localization is used by companies seeking to position themselves in another foreign country. The strategy involves translating, adapting and adjusting the company's content to a specific location, so that the intended audience there can identify with it. For content marketing, localization goes beyond translating content into the language of the target country. In practice,...
June 24, 2022
Presidential elections in Colombia 2022
This year Colombia elects the President of the Republic for the next presidential term, which begins on August 7th. The first round of the presidential elections was held on May 29th, and due to the fact that no one candidate received 50% +1 of the votes, the two candidates with the highest number of votes...
June 10, 2022
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