What is new in Latin America?

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5 tips from one of the most creative agencies in the world

In 2020, Sherlock Communications was named one of the most creative agencies in the world by Global Creative Index,  and we have continued to push ourselves further ever since. Latin America is a wonderfully rich and diverse region, full of potential rewards for brands from around the world. But making your mark is easier said...
April 29, 2022
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The 6 largest news outlets in Latin America (2022)

Breaking news: Latin America is a wonderfully rich and diverse region that offers amazing opportunities for growth for international brands! While launching in a new market involves several cultural and operational challenges, working closely with a Latin American agency can help a brand to plan a successful strategy. Understanding the media outlook for public relations is a key factor…

April 1, 2022
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Blockchain in Latin America: the Ethereum community elaborates on development in the region

Latin America is in a growing wave of cryptocurrency adoption, which has sparked the interest of different comapnies and experts for the countries in the region. This reality has meant that, for the first time, the Ethereum community has come together in Brazil with the Ethereum Rio event to discuss the future of the cryptocurreny…

March 24, 2022
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6 steps to maintain good media relations in Brazil

In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are the socially conscious,...
February 25, 2022
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Marketing in Latin America: everything you need to know

A huge territory, predisposed to innovation and with a majority of young people: all of this makes Latin America fertile ground for marketers. The region is full of opportunity, from cutting-edge tech and the advance of social networks, to big brands that are planting flags and expanding their presence throughout the region. That said, companies...
February 18, 2022
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How many people use streaming services in Latin America?

The relaxation of lockdowns prompted by the pandemic looks set to change Latin Americans’ consumption habits. But to what extent? It is impossible to think about the present without bearing the past in mind. Therefore, in order to analyze Latin Americans’ current attitudes towards streaming services, it is worth referring back to the report which...
November 19, 2021
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Why doing business in Brazil can be challenging for foreigners

Brazil's vast borders encompass a diversity which is reflected throughout many areas: ethnic, cultural, natural, social, and also in business opportunities. This variety is one of the country's greatest assets, but it also creates a unique series of characteristics which can make doing business in Brazil challenging for a foreign investor or entrepreneur. The very...
October 27, 2021
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Blockchain in the Brazil health sector – still in its infancy, but very health

The use of blockchain will revolutionise several industries in a way never witnessed before, and Brazil may start at the forefront. Known as a general-purpose technology, blockchain will be used in ways…

November 8, 2018
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Online Order for Brazil’s progress

2018 may have been the year of the World Cup, but for Brazilians, the event that will be far more wide-reaching is the upcoming presidential elections. In October, more than 140 million voters…

August 17, 2018
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North America’s hottest new street artist comes to Sao Paulo

Photographed only with a mask covering his entire face. Filmed only if his voice is distorted. No interview audio recordings are allowed making journalists’ work difficult as they have…

August 16, 2018
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