Technology is becoming ever more important over time. Companies are under pressure to increase and strengthen their online presence, and are investing in several outreach strategies to do so. Against this backdrop, a new role has emerged among internet users: the digital influencers.
Influencers generally publish content daily, and their posts have strong user engagement. These individuals “lend” their credibility and image to companies, to promote the latter’s products or strengthen their brand identity.
A digital influencer can be anyone with an online influence, whether via their personal blog, YouTube channel, Instagram, Facebook, TikTok or any other means through which they produce content, and contribute to their audience’s decision-making.
Digital marketing has been praised for the spontaneity of its advertisements, and influencers routinely post stories or paid posts in a language that resonates with their followers, complete with their own engagement strategies.
Digital influencers do not necessarily need to have millions of followers, and several niches exist in the market, allowing even small companies to invest in these partnerships and build a loyal and engaged audience.
For many years, television dictated which products were consumed by society, through its programs and ad breaks. Today, this reality has been turned on its head, and a large part of consumer behaviour can be measured according to how digital influencers use their content to influence those who follow them, and trust their assessments.
This type of strategy can have many advantages for your company. The main ones include:
- Segmenting your audiences;
- Acquiring new customers;
- Increasing range;
- Engaging your audience;
- Accumulating customers;
- Influencing purchasing power;
- Increased content production;
- Diversification in the media.
These advantages flow naturally from a successful influencer strategy, thanks to the trust and credibility which they are able to inspire among their loyal followings.
Now that you know what digital influences are, and how they can help you in your marketing strategy, you need to start looking for the right people to promote your particular products or services.
This job is best done in a team. Communication agencies are responsible for mapping the influencers who will meet the demands of their customers, and who speak the ideal language to leverage their business.
Sherlock Communications is a world-renowned communication agency which was named the best PR agency in Latin America in 2021, having accumulated prestigious industry awards and the respect of its clients.
At Sherlock Communications, we realize that influencer marketing needs to be properly managed and that, in the hands of the wrong influencer, with little or no connection with your company’s offer, your brand will not get the results it is after.
