You probably already know that Google is the largest search engine in the world. After all, we immediately turn to it for answers almost every time we have a question. It follows that an understanding of how Google Ads can help you to achieve your business goals is the first step to getting the most out of this platform, which is so frequently used by your potential customers.
Google is used to ask questions and find relevant information about places, products and services. This moment of interest has great potential: if a company has the solution to a problem, it should be making itself as present as possible, and offering to solve it.
As a result, many businesses take steps to be prominently displayed within this search engine, the most used of its kind in Latin America. So that when someone carries out a search, the company will appear as a solution.
But how do you get your company’s name on Google?
One way to do so is by using a tool called Google Ads, which is responsible for transforming your ads into search results. This helps your brand stand out, and reach people who are interested in what you have to offer.
Search Engine Optimization (SEO) is another way to increase your company’s presence. But while using Google Ads ensures instant visibility, SEO techniques will only generate results in the medium to long term. Thus it is very common to consider both strategies as complementary.
What is Google Ads, and what types of ads does it supply?
Simply put, Google Ads is a tool that allows you to advertise your services and products on the most famous search engine in the world.
It’s the right place to create campaigns and ads, monitor your page hits and get help with important information straight from the platform, gaining your company more visibility and reaching more customers by appearing right at the top of search engine result pages.
Google Ads offers users a range of ad spaces, from apps to partner sites, including YouTube. To access the service, just set up an account and that’s it – you can start creating campaigns.
As with other ad platforms, which offer performance and paid media services, Google Ads costs money, albeit with attractive prices compared to other alternatives. One of the platform’s advantages is prepaid payment, whereby you decide how much you want to invest, and the system uses the credit in your account over the course of a given campaign.
Credits can be generated by bank transfer or credit card. One popular option is for the campaign budget to be used as your ad is clicked on – so every time your ad appears in a search and a person decides to click the link, the tool will charge for the service. This system is referred to as cost per click (CPC). But Google Ads offers other options too, depending on your settings.
Ultimately, you will be the one to define the budget for your campaigns, and the amount to be paid for each click. If your ad is not getting enough clicks, that means it isn’t getting enough people’s attention, or inspiring them to contact your business.
Good performance requires a good strategy
Understanding how the tool works is an important step to making your cost benefit worthwhile. When creating an ad, one of the most important things to consider is your choice of keywords, as these will describe what is being offered and help to get your ad prominently displayed on the search engine.
The better the wording, the higher your ads will rank compared to those of other users, whom you are competing against. It is also possible to target ads by audience, location, language and even by device type.
Google Ads offers a complete service, so you can follow the reports and insights generated by the tool, leveraging important data about the performance of your ads and their audience interactions. This is also a way to learn from the tool itself, making it more and more of an asset for your business.
These are just some of the reasons to start exploring. If you do not yet have a Google Ads account, the items we have mentioned so far make up the first steps to be taken on the platform.
For those who are more familiar with the platform, Google Ads offers other possibilities, such as the ability to create ads for YouTube or Google Display.
Google data shows that Ads is the company’s main source of revenue; in 2021 it earned USD 256.73 billion, representing 81.6% of total revenue. Clearly, many companies understand the value of being present on Google, since most people carry out the bulk of their research on the platform.
Introducing your business to more potential customers becomes easier when you have the tools to facilitate its expansion. For this to happen, it is necessary to understand in detail how your audience searches for your product or service, and create a convincing pitch.
Providing different options for your potential new customers to get in touch with you is also extremely important. Your page should contain information such as a phone number, email address and social media pages. If people can’t find out any information about you, then all your work will go to waste – so the more information, the better.
Paid media is a very important factor in a company’s growth. If used correctly, it can be an especially powerful investment. If you are having trouble creating your campaigns, you can always rely on the help of a dedicated digital marketing agency.
We at Sherlock Communications have a team specialized in the subject, to show you how Google Ads can help you achieve your business goals in Latin America. Get in touch and ask for a customized proposal.
