Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”. At a time where face-to-face meetings have suddenly become inherently risky for work teams, technology opens up a wealth of opportunities that demonstrate how to communicate internationally to avoid unnecessary crises.
At Sherlock Communications we are a living example of this phenomenon. Since our inception, we have developed a successful multi-market coordination model which grants us clear communication with the teams in each of the countries in which we operate. We replicate this model with our customers, providing them with exemplary results under a strategic umbrella which generates recognition, the opportunity to be a reliable source of information and the protection of their reputation during times of crisis.
If this sounds like music to your ears, we present here four pieces of advice that will help your brand or organization to communicate internationally:
If you can’t be present to manage things in person, there’s nothing like an extra, safe pair of hands. Identify people with leadership qualities in each regional team to help coordinate activities, taking into account the needs of the team, opportunities for customers and, of course, the current situation in each country.
Effective external communication is dependent on smooth internal communication. Make use of technology to adopt new channels that will allow you and your team to be connected 24/7 if necessary. Today, tools such as Whatsapp, Flock or Google’s suite are of tremendous value.
Having one’s hard work acknowledged is the greatest motivator of all, and is perhaps key to avoiding unnecessary crises through internal communication. Once you have defined your team leaders and those who contribute most to achieving results, let them know your appreciation. It will definitely pay off.
Use all available resources to find out everything that is happening in your markets, and retain your edge. Today, with the pandemic still present throughout Latin America, audiences are looking for new approaches that will allow them some breathing space, and this represents an opportunity for your brand or organization to stand out from the crowd. Bear in mind the importance of transmitting clear, concise and validated information which responds to current events and needs.
Remember that in many cases, success lies in thinking outside the box.
We hope that these four useful insights serve to highlight how to communicate internationally to avoid unnecessary crises. And remember, if you need a helping hand, here at Sherlock Communications we will be happy to be your ally.
