Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business objectives. But this is not possible through good communication alone. It is vital to know what the external and internal flows of communication are, and how to manage both in an assertive manner.
Internally, it is clear that communication plays an important role in interpersonal relationships within a company. How can an area manager understand what his teammates do on a daily basis if he doesn’t communicate with them? How can Human Resources understand the needs and interests of its employees if it doesn’t raise these aspects with them? And equally, how can a new collaborator find out what a company does if they do not investigate, ask or consult? There’s no other way.
This is mainly because in companies, communication is everything: in meetings, investigations, debates, brainstorming, instructions, and every kind of relationship, whether ascending, descending, horizontal or outward. The functions of a manager are partly, and crucially, communicative: be it with their partners, bosses or with fellow employees.
Furthermore, as workers get to know their own capabilities, their company and the contribution they can make to it, they can exchange relevant experience through different communication flows, to contribute to the achievement of goals set by the company.
This is how business communication works, based on a constant link that exists between an organization, its internal audiences (employees, board of directors, etc.) and its external audiences (customers, suppliers, media, governments, business groups , universities, public opinion, etc.)
We all use communication to create and disseminate strategies, plans or tactics that help us to move in the right direction, in order to guide, lead or motivate a work team, organize resources, interact with people or interest groups, but also to set and project an image of the company externally. It all depends on using the most appropriate communication flows.