On November 6th 2020, the organisers of the Jatobá PR Latin American awards announced the shortlist for their Public Relations awards ceremony. Among the ten categories focusing on boutique agencies, seven of Sherlock Communications’ campaigns were shortlisted in seven categories.
The results were announced during an online ceremony on 2nd December – National Public Relations Day in Brazil. Two of Sherlock Communications’ campaigns – on behalf of Instructure and OANDA – were recognized in the Integrated Communications and International PR categories respectively.
By the end of the ceremony, Sherlock Communications had also been named the boutique agency of the year – a significant acknowledgment given the obstacles presented by the global scenario this year.
The award, known in Brazil as “Troféu Jatobá”, is considered to be one of the major PR award ceremonies in Latin America. This year, the organizers used the ceremony to announce their “case bank”, a website portal with access to some of the best cases in the industry, allowing visitors to learn more about the best public relations work in the region and get inspired.
Check out an overview of the seven Sherlock Communications campaigns in 2020 that were awarded or shortlisted in the Jatobá PR ceremony:
Awarded in the Integrated Communications category, this client campaign aimed to boost awareness of Instructure’s learning management system, called Canvas, in four Latin American countries: Colombia, Chile, Mexico and – most of all – Brazil. In order to do so, first we had to educate the audience and break the many stereotypes surrounding long-distance learning in the region, clearly illustrating how this form of education can be a winning option for quality learning among those who are unable to physically participate. Our efforts included both press releases and social media content dedicated to educating the audience and showing them how valuable it is to keep studying whenever you are – and how Canvas can help people achieve this.
Sherlock Communications’ campaign with OANDA was awarded in the International PR category and was also shortlisted for Corporate Media. The core objective was to present OANDA’s market analysts as opinion leaders in the international commerce, petroleum, gold and currency exchange sectors in Brazil, Mexico and Colombia. The campaign has been a success from day 1, generating the interest of the most important linear TV channels and online news portals in these target markets.
Shortlisted in the Integrated Communications category – along with Sherlock Communications’ campaign for Instructure – as well as the Communications Research category, banQi is an app which aims to make financial services accessible to more than 50 million Brazilians without access to traditional banking services due to excessive bureaucracy. Sherlock Communications’ efforts included interviews, press releases, leadership articles, SEO and blog content development, all taking place in the early stages of the brand to boost its market presence and present it as a viable alternative to a tough, often tech-sceptic audience.
Shortlisted in the Press Office/Media Relations category, Getty Images has many years of undeniable experience in capturing images that make a difference, and important moments which have changed entire generations. But for those Latin Americans who were unaware of their impact, the brand was just an image bank. To change this perception, Sherlock Communications worked with Getty to position their photographers and content executives as active media voices, showing how powerful their work can be thanks to interesting and timely content.
Shortlisted in the Communications Event category, Indeed is already the number 1 jobs website in the world. However, when Sherlock Communications’ campaign began, there was a real need to boost their brand recognition in Brazil, where other websites took centre stage. Thanks to multiple PR efforts, including the communications event which made a real difference in the campaign and prompted this nomination, the number of platform users in Brazil – both individuals looking for vacancies and companies looking for professionals to meet their needs – increased.
Shortlisted in the Special Project category, Sherlock Communications’ pro-bono campaign with Pimp My Carroça aims to provide visibility for the recyclable residue collectors, known locally as “catadores”, who are currently responsible for 90% of the recycling flow in Brazil. Among the many initiatives to raise awareness of these workers, and consequently make their work safer, Sherlock Communications’ team was able to arrange interviews with TV Band, one of Brazil’s leading news portals, thus spreading the Pimp My Carroça project name and reaching more supporters.
Shortlisted in the International PR category, the key focus of this campaign was to position TMF Group as a B2B service provider company of reference in Brazil, Argentina and Mexico. To achieve this goal, several successful public relations efforts were undertaken to deliver the Group’s key messages and spread their brand across the countries in question, creating awareness and establishing a reputation for reliability among target audiences.
Recognised as boutique agency of the year during the Jatobá PR ceremony, Sherlock Communications is an award-winning agency with multicultural teams based in several Latin American countries, from Argentina to Mexico.
ou can learn more about our ways of working by checking out what we do, as well as our LATAM PR network.
