Latest Posts
Fintechs in Peru: a deep dive into the scene
These companies provide financial solutions sought by thousands of users, and have created their own market. At the beginning of 2022, around one in four fintechs worldwide were from Latin America, according to a study by the Inter-American Development Bank. In addition, the Fintech Guide 2021-2022 noted that there were 171 fintechs operating in...
March 3, 2023
Influencers in Colombia: Tips and recommendations for a successful campaign
When planning digital, 360 marketing and communications strategies, considering the role of influencers is essential. But why are they so important? And how should brands work with them? Here are some tips. The world of communications is constantly evolving, and digitization may be changing how we relate to one another as well, but the power...
February 24, 2023
Easter in Brazil: a deep dive into local consumption habits
Have you ever stopped to think about how consumption habits vary in each territory, even when it comes to a festive date which takes place all over the world? Doing so begs the question: is Easter in Brazil the same all over the country? Brazil is often conflated with Latin America as a whole, but...
February 17, 2023
Market Segmentation Research: a 101 guide for beginners
Do you know what marketing segmentation research is and why should we do it? When used correctly, the main applications of this tool can help your company to face marketing challenges. That is why we will teach you what it is, for what it is for and how to use it in your company. What...
February 10, 2023
What is a media kit in public relations? Discover here
Communication tools and public relations strategies have changed drastically in the past few years, but one thing has remained the same throughout: the media kit. What is a media kit in public relations? As well as telling your story, media kits can help you improve your media relations and boost your chances of landing coverage...
February 3, 2023
Mother’s Day in Latin America: must-know information for your business in the region
Mother’s Day in Latin America differs from country to country. The region is full of cultural disparities, especially when it comes to celebrating special dates. Latin America also bears the diversity of colonialism, and influences imported by countries from all over the world. As a result, doing business here can be a little tricky. When...
January 27, 2023
Here’s why public relations is important for organisations
In an increasingly globalized age, knowing how to position oneself and establish an effective corporate communication strategy is a determining factor in the search for success. Reaching the greatest number of clients and knowing the characteristics of the market will also be key to this objective. So, why is public relations so important for an...
January 20, 2023
Discover how social media and public relations can go hand in hand
Social networks and public relations should work in unison, leading to results in terms of positioning, reputation and ample opportunities for trusting relationships. In addition to generating communication strategies, positioning companies, writing content, editing audiovisual material and more, public relations professionals are also responsible for establishing relationships of trust with multiple audiences, and especially with...
January 13, 2023
Christmas in Latin America: context and tips for better ads
Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of Christmas remains the...
December 16, 2022
5 tips for communicating in Latin America during the World Cup
Communicating in Latin America during the World Cup definitely has its challenges and idiosyncrasies. Those familiar with one or more countries in the region will tell you that if there’s one thing that can bring the region to a halt and get people’s full attention, it’s the World Cup, especially in those countries whose national...
December 2, 2022
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