Latest Posts
What is a media kit in public relations? Discover here
Communication tools and public relations strategies have changed drastically in the past few years, but one thing has remained the same throughout: the media kit. What is a media kit in public relations? As well as telling your story, media kits can help you improve your media relations and boost your chances of landing coverage...
February 3, 2023
Mother’s Day in Latin America: must-know information for your business in the region
Mother’s Day in Latin America differs from country to country. The region is full of cultural disparities, especially when it comes to celebrating special dates. Latin America also bears the diversity of colonialism, and influences imported by countries from all over the world. As a result, doing business here can be a little tricky. When...
January 27, 2023
Here’s why public relations is important for organisations
In an increasingly globalized age, knowing how to position oneself and establish an effective corporate communication strategy is a determining factor in the search for success. Reaching the greatest number of clients and knowing the characteristics of the market will also be key to this objective. So, why is public relations so important for an...
January 20, 2023
Discover how social media and public relations can go hand in hand
Social networks and public relations should work in unison, leading to results in terms of positioning, reputation and ample opportunities for trusting relationships. In addition to generating communication strategies, positioning companies, writing content, editing audiovisual material and more, public relations professionals are also responsible for establishing relationships of trust with multiple audiences, and especially with...
January 13, 2023
Christmas in Latin America: context and tips for better ads
Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of Christmas remains the...
December 16, 2022
5 tips for communicating in Latin America during the World Cup
Communicating in Latin America during the World Cup definitely has its challenges and idiosyncrasies. Those familiar with one or more countries in the region will tell you that if there’s one thing that can bring the region to a halt and get people’s full attention, it’s the World Cup, especially in those countries whose national...
December 2, 2022
How to choose the best PR agency to impact Peru’s tourism industry
If you represent an international company provider for the tourism industry in Peru, you should know that the country is constantly growing in stature due to its wonderful destinations and its high quality of touristic and gastronomic attractions. A few days ago, Peru won Best Tourist Attraction (for Machu Picchu), Best Cultural Destination and Best...
November 25, 2022
What is intercultural communication and why should you use it?
Language may be very similar in Latin America, but each country has its own dialects, habits, rules, culture and nature. That’s why it’s so important to use intercultural communication, and hire a local public relations agency instead of using the same strategies all over the globe. Latin America begins on the border between the USA...
November 18, 2022
Is a company TikTok account the right choice for all businesses?
TikTok, the video-sharing social media, has become a real worldwide phenomenon over the last few years. In addition to aiming to bring entertainment to its users, the app also represents a great opportunity for brands seeking to strengthen their Digital Marketing strategies. But before we address the relevance of a company TikTok account, let’s look...
November 11, 2022
How influencer marketing is changing in Brazil
It’s no secret that we live in the era of digital influencers. It has been some years since social media started gaining attention from advertisers and marketers. And more recently, the power of public figures has captured attention from all over the world. With that in mind, let’s take a look at how influencer marketing...
November 4, 2022
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