Latest Posts
Tourist attractions in Peru: the 5 most visited places in the country
Machu Picchu is Peru's most popular tourist destination Peru is an extremely diverse country, with beaches on the coast, snow-capped mountains in a number of cities and a captivating jungle. But what are its main tourist attractions? In this article we have compiled a list of the five most-visited destinations in the country, none of...
August 26, 2022
Crisis management on social media: all you need to know
A brand's digital reputation is built with a lot of effort, planning, content creation and audience relationships - work that can take weeks, months or even years. However, in this highly online world we live in, a positive image can be destroyed in a matter of minutes. Therefore, Crisis Management on Social Media is an...
August 19, 2022
Here’s why you should survey your target market
Advertising in a foreign country is harder than it looks. Before anything, you must know how to define your target market. Then, you need to survey your target market. By surveying, we mean deep diving into the routine of these people and understanding their way of living, thinking, what they aspire to… Especially gaps in...
August 12, 2022
How is culture in Latin America influenced by indigenous cultures?
The question "How is culture in Latin America influenced by indigenous cultures?" does not have a straightforward answer. After all, indigenous groups were the first people to populate the Americas, and even though their population has declined dramatically over the centuries, the legacy and plurality of indigenous culture persists in Latin America to this day,...
August 5, 2022
Agribusiness industry in Brazil: the current scenario [2022]
Get to know the main laws, economic opportunities and data surrounding one of the largest agribusiness industries in the world Over the last 50 years, the agribusiness industry in Brazil has come on in leaps and bounds, doubling the area of land made available for agriculture, and increasing grain production almost sixfold - according to...
July 29, 2022
Will a company ever finish its social media marketing strategy?
Against the backdrop of a highly competitive, hi-tech market, it is essential for companies to invest in social media to attract, retain and build a relationship with their customers. Doing this successfully takes a lot of dedication and a change of mindset. In this article, we will help you understand the importance of the online...
July 22, 2022
LGBT advertising in Brazil: representations of gender and sexuality in the media
June is LGBTQIA+ Pride month: a period which invites society to reflect on various issues related to the subject, including LGBT advertising in Brazil. Have you ever stopped to think about the protagonists of television commercials and how they are portrayed? Or about how brands represent people in advertising campaigns? It was with this discussion...
July 15, 2022
How to choose an SEO agency?
Just as someone requiring surgery will seek out a surgeon, it stands to reason that if you are looking to position your company's website on Google, you will turn to SEO experts. This means hiring the services of a dedicated and specialized agency. How to choose an SEO agency becomes a burning question, and an...
July 8, 2022
What are SEO and SEM?
SEO and SEM are digital marketing strategies that are used to increase visibility and improve the positioning of websites. But do you know what SEO and SEM are, and which strategy to choose? Choosing between SEO and SEM as a digital marketing strategy for your website can cause confusion. Most likely because they both have...
July 1, 2022
Content Localization: why does your business need it?
Content localization is used by companies seeking to position themselves in another foreign country. The strategy involves translating, adapting and adjusting the company's content to a specific location, so that the intended audience there can identify with it. For content marketing, localization goes beyond translating content into the language of the target country. In practice,...
June 24, 2022
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