Latest Posts
LGBT advertising in Brazil: representations of gender and sexuality in the media
June is LGBTQIA+ Pride month: a period which invites society to reflect on various issues related to the subject, including LGBT advertising in Brazil. Have you ever stopped to think about the protagonists of television commercials and how they are portrayed? Or about how brands represent people in advertising campaigns? It was with this discussion...
July 15, 2022
How to choose an SEO agency?
Just as someone requiring surgery will seek out a surgeon, it stands to reason that if you are looking to position your company's website on Google, you will turn to SEO experts. This means hiring the services of a dedicated and specialized agency. How to choose an SEO agency becomes a burning question, and an...
July 8, 2022
What are SEO and SEM?
SEO and SEM are digital marketing strategies that are used to increase visibility and improve the positioning of websites. But do you know what SEO and SEM are, and which strategy to choose? Choosing between SEO and SEM as a digital marketing strategy for your website can cause confusion. Most likely because they both have...
July 1, 2022
Content Localization: why does your business need it?
Content localization is used by companies seeking to position themselves in another foreign country. The strategy involves translating, adapting and adjusting the company's content to a specific location, so that the intended audience there can identify with it. For content marketing, localization goes beyond translating content into the language of the target country. In practice,...
June 24, 2022
How long does SEO take?
Everyone wants their sites to appear in the top positions of Google searches, but how long can an accurate SEO positioning process really take? There is a classic phrase associated with American yuppies of the late '80s and early ‘90s: "Time is money". "How long does SEO take?", meanwhile, is the standard question posed by...
June 17, 2022
Presidential elections in Colombia 2022
This year Colombia elects the President of the Republic for the next presidential term, which begins on August 7th. The first round of the presidential elections was held on May 29th, and due to the fact that no one candidate received 50% +1 of the votes, the two candidates with the highest number of votes...
June 10, 2022
Core Web Vitals: why are they so important?
In 2020, Google made an important announcement regarding positioning factors: it would be adding a ranking of web page experience, the so-called Core Web Vitals. User experience will always be a factor in any marketing strategy. This announcement means it can be measured to make websites more effective. We already know that making a site...
June 3, 2022
Tree times the Best Agency in Latin America
Sherlock Communications, a Public Relations and Digital Marketing agency focused on Latin America, is currently celebrating its recent win at the PRWeek Global Awards 2022 for Best Agency in LATAM. This is the third time that Sherlock Communications has won this award. The awards, which took place on the 18th of May in London this...
May 25, 2022
App Store Optimization: 8 common mistakes you shouldn’t be making
For your application to achieve greater visibility, both in Google Play and the App Store, it is essential not to make these common mistakes. Find out more to avoid them with the help of App Store Optimization. There is a huge range of apps and app categories on the market today: educational, e-commerce, financial, social,...
May 19, 2022
“What does a PR consultant do?” Let me tell you all about it!
Working as a public relations consultant goes beyond promoting and maintaining the image and reputation of brands. This explains why there are a lot of people who aren’t sure what a PR person does — and why I’m here to explain it to you! Employees in this area think strategically about how their clients can…
May 13, 2022
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