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How long does SEO take?

Everyone wants their sites to appear in the top positions of Google searches, but how long can an accurate SEO positioning process really take? There is a classic phrase associated with American yuppies of the late '80s and early ‘90s: "Time is money". "How long does SEO take?", meanwhile, is the standard question posed by...
June 17, 2022
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Presidential elections in Colombia 2022

This year Colombia elects the President of the Republic for the next presidential term, which begins on August 7th. The first round of the presidential elections was held on May 29th, and due to the fact that no one candidate received 50% +1 of the votes, the two candidates with the highest number of votes...
June 10, 2022
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Core Web Vitals: why are they so important?

In 2020, Google made an important announcement regarding positioning factors: it would be adding a ranking of web page experience, the so-called Core Web Vitals. User experience will always be a factor in any marketing strategy. This announcement means it can be measured to make websites more effective. We already know that making a site...
June 3, 2022
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Tree times the Best Agency in Latin America

Sherlock Communications, a Public Relations and Digital Marketing agency focused on Latin America, is currently celebrating its recent win at the PRWeek Global Awards 2022 for Best Agency in LATAM. This is the third time that Sherlock Communications has won this award. The awards, which took place on the 18th of May in London this...
May 25, 2022
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App Store Optimization: 8 common mistakes you shouldn’t be making

For your application to achieve greater visibility, both in Google Play and the App Store, it is essential not to make these common mistakes. Find out more to avoid them with the help of App Store Optimization. There is a huge range of apps and app categories on the market today: educational, e-commerce, financial, social,...
May 19, 2022
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“What does a PR consultant do?” Let me tell you all about it!

Working as a public relations consultant goes beyond promoting and maintaining the image and reputation of brands. This explains why there are a lot of people who aren’t sure what a PR person does — and why I’m here to explain it to you!  Employees in this area think strategically about how their clients can…

May 13, 2022
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ESG and Diversity: A Talk on Diversity’s Crucial Role in ESG Compliance

Content updated in July 2024 Consumers today are more driven than ever to support companies that care about the social and environmental impact of their operations. So, it’s not surprising that ESG compliance has become a hot topic of discussion across many industries. In the Diversity Team at Sherlock Communications, we started wondering about the...
May 6, 2022
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5 tips from one of the most creative agencies in the world

In 2020, Sherlock Communications was named one of the most creative agencies in the world by Global Creative Index,  and we have continued to push ourselves further ever since. Latin America is a wonderfully rich and diverse region, full of potential rewards for brands from around the world. But making your mark is easier said…

April 29, 2022
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How can Google Ads help you advance your business goals?

You probably already know that Google is the largest search engine in the world. After all, we immediately turn to it for answers almost every time we have a question. It follows that an understanding of how Google Ads can help you to achieve your business goals is the first step to getting the most…

April 22, 2022
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Lupa do Bem: our portal dedicated to social projects

There are so many social projects taking place all around the world – plenty more than we can possibly imagine. How many of them are doomed to oblivion due to a lack of visibility online? That’s the thinking behind Lupa do Bem, a joint initiative by Sherlock Communications and Favela em Pauta. This partnership has…

April 8, 2022
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